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Advisory Marketing Lead (Director)
Advisory Marketing Lead (Director)Grant Thornton • Chicago, Illinois, USA
Advisory Marketing Lead (Director)

Advisory Marketing Lead (Director)

Grant Thornton • Chicago, Illinois, USA
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Description

Grant Thornton is seeking an Advisory Marketing Lead (Director) to join the team. Approved office locations can be found below.

Position Summary

As the Advisory Marketing Lead you will play a pivotal role in shaping and executing the marketing strategy for our high-growth Advisory practice. This is a unique opportunity for a strategic thinker and hands-on leader to drive brand visibility market differentiation and revenue growth in a fast-paced client-centric environment.

You will serve as a key partner to Advisory leadership translating business priorities into compelling marketing programs that elevate our market presence and deepen client engagement. With a strong grasp of professional services marketing you will lead execution across acquisitions alliances industry campaigns thought leadership initiatives and go-to-market strategies that position the firm as a trusted advisor in a competitive landscape.

This role blends strategic insight creative execution and cross-functional collaboration. Youll thrive if youre energized by growth inspired by innovation and motivated by the opportunity to make a lasting impact.

Key Responsibilities and Essential Functions

Go-to-Market Execution

  • Launch and manage Advisory GTM campaigns aligned to priority sectors and offerings (AI modernization transformation etc.).
  • Operationalize alliance GTM with Microsoft Oracle UiPath and othersintegrated into client-facing campaigns.
  • Ensure all positioning is client-first insight-driven and clearly differentiated from Big Four competitors.
  • Embrace AI-driven marketing tools and analytics to enhance speed personalization and impact across campaigns.

Acquisition Marketing Integration

  • Evaluate and integrate marketing functions from acquired firms (e.g. Auxis Stax) into a unified Grant Thornton marketing model.
  • Lead brand transition and change managementbalancing brand consistency with the unique strengths and capabilities of each acquisition.
  • Drive a collaborative approach that respects acquired talent and leverages institutional knowledge to accelerate market impact.

    • Content & Campaign Engine

  • Build a scalable AI-enabled content operation modeled on content factory principlesfast compliant personalized and reusable.
  • Leverage AI to optimize content development campaign targeting and performance measurement.
  • Run always-on campaigns triggered by market signals client insights and pipeline goals.

    • Cross-Service Line Alignment

  • Partner with Audit and Tax marketing lead to ensure message consistency and avoid duplication.
  • Position Advisory as the firms growth engine while aligning with firmwide brand campaigns.

    • Analytics & Accountability

  • Define and track KPIs : pipeline growth win rates alliance revenue brand share of voice.
  • Deliver dashboards and insights for leadership visibility and data-informed decision-making.

    • Time Allocation

  • 40% Advisory GTM strategy and campaign execution
  • 25% Acquisition marketing integration and change management
  • 20% Alliance marketing (Microsoft Oracle UiPath)
  • 10% Cross-service line and firmwide alignment
  • 5% Talent development and marketing capability building

    • Performance Metrics

  • Growth in Advisory-sourced pipeline and revenue
  • Full integration of acquired marketing organizations within 12 months
  • Increase in alliance-attributed revenue
  • Improved campaign efficiency (cost per lead cycle time)

    • Qualifications

  • Bachelors degree in Marketing Communications Business or related field; MBA or advanced degree a plus.
  • 8 years of B2B marketing experience preferably in professional services consulting or advisory environments.
  • Proven success in developing and executing strategic marketing plans that drive business growth.
  • Strong understanding of digital marketing content strategy and lead generation.
  • Excellent communication collaboration and stakeholder management skills.
  • Ability to thrive in a high-growth matrixed organization with shifting priorities.

    • Preferred Attributes

  • Experience with CRM and marketing automation platforms (e.g. Salesforce HubSpot Marketo).
  • Familiarity with industry sectors such as financial services healthcare or technology.
  • A strategic thinker with a hands-on approach a bias for action and a commitment to leveraging AI to innovate simplify and scale marketing impact.

    • The base salary range for this position in the firms Chicago IL office only is between $184000 and $276000 per year.

    The base salary range for this position in the firms Boston MA Iselin NJ and New York NY offices only is between $198700 and $298100 per year.

    Required Experience :

    Director

    Key Skills

    Digital Marketing,B2B Sales,Marketing,Pardot,Marketing Automation,Customer Segmentation,HubSpot,Multichannel Marketing,Market Research,Affiliate Marketing,Social Media Management,Lead Generation

    Employment Type : Full-Time

    Experience : years

    Vacancy : 1

    Yearly Salary Salary : 184000 - 276000

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