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Director of Patient Marketing
Director of Patient MarketingNeuroPace • Mountain View, California, USA
Director of Patient Marketing

Director of Patient Marketing

NeuroPace • Mountain View, California, USA
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Based in Mountain View CA. NeuroPace is a commercial-stage medical device company focused on transforming the lives of people suffering from epilepsy by reducing or eliminating the occurrence of debilitating seizures. Its novel and differential RNS System is the first and only commercially available brain-responsive platform that delivers personalized real-time treatment at the seizure source.

At NeuroPace employees are our greatest asset. We are continually searching for solution-oriented individuals who can bring energy and creativity to our growing workforce. At NeuroPace our success depends upon our ability to recruit and retain the most talented enthusiastic and dedicated people we can find and providing them with a dynamic and challenging environment in which to thrive.

We are currently seeking astrategic patient-centric and performance-driven Director of Patient Marketing to lead the development and execution of integrated marketing strategies designed to educate engage and activate patients and caregivers. This leader will play a key role in expanding awareness and driving patient demand for the RNS System a life-changing epilepsy therapy. The role includes creating compelling patient-facing content and materials managing patient education programs and leading a team of nurse navigators who guide patients from awareness through interest and ultimately to device implantation.

What you will do :

Marketing Strategy & Campaign Leadership

  • Develop and execute a comprehensive patient marketing strategy to build awareness and drive patient interest and action across the funnelfrom initial exposure to treatment decision and RNS System implantation.
  • Build and manage omnichannel campaigns across digital print social and partnership channels tailored to the patient and caregiver journey.
  • Manage our Direct to Consumer patient funnel creating compelling patient advertisements collaborating with Digital marketing to strategically target patients maximize conversion rates along the funnel with the Nurse Navigator team and work closely with sales to guide patients to implant.

Content Development & Patient Materials

  • Oversee creation of high-impact digital and print assets including patient brochures testimonial videos treatment pathway guides videos and product demos of the RNS System.
  • Ensure all patient-facing content is accessible empathetic and scientifically accurate while maintaining regulatory and brand compliance.
  • Patient Education & Nurse Navigator Team Management

  • Lead the Patient Educator / Nurse Navigator team responsible for guiding and supporting patients through the awareness evaluation and treatment decision-making process.
  • Optimize workflows engagement tactics and tools for nurse navigators to improve patient conversion and retention.
  • Monitor and analyze conversion metrics from awareness to evaluation to implant using data to refine patient engagement strategies.
  • Cross-Functional & Compliance Collaboration

  • Collaborate closely with Regulatory Legal Clinical Sales Medical Affairs and HCP Marketing teams to ensure consistency compliance and strategic alignment.
  • Champion the patient voice internally to inform messaging product design and support initiatives.
  • Research Insights & Analytics

  • Leverage market research patient segmentation and digital analytics to uncover insights and optimize messaging and engagement strategies.
  • Track KPIs related to patient marketing performance and navigator team effectiveness providing regular updates to executive stakeholders.
  • Budget & Vendor Management

  • Manage patient marketing budget including agency partners vendors and content production.
  • Ensure efficient use of resources and strong ROI across campaigns and initiatives.
  • What you bring :

  • Bachelors degree (MBA preferred) with 8 years of experience in healthcare marketing with at least 4 years in patient-facing campaigns; medical device pharmaceutical or neurology experience strongly preferred.
  • Demonstrated success in leading direct-to-patient marketing strategy content development and campaign execution.
  • Experience managing or working closely with nurse educator teams patient access programs or call centers.
  • Excellent understanding of the patient journey for complex treatment pathways and implantable therapies.
  • Strong leadership skills and experience managing both internal teams and external agencies.
  • Passion for improving lives through education empathy and innovation in healthcare.
  • Who you are :

  • Ability to thrive in a start-up commercial environment with limited resources however you succeed by creating impact measured by business results
  • Business-minded you prioritize the needs of the business and propose strategies and programs to support the companys goals
  • A strategic business partner with a data-driven informed point of view who successfully collaborates and influences across all levels in the organization
  • A builder and doer who approaches work with a great sense of urgency and strong bias for action and can influence and inspire others to do the same
  • Self-directed you have an ownership and driver mentality with high standards
  • $165000-$185000 Base - Compensation will be determined based on several factors including but not limited to skill set years of experience and geographic location.

    NeuroPace is proud to be an equal opportunity employer and values the contributions of our culturally diverse workforce.

    Fraud Alert : Were aware of fake job postings using NeuroPaces name. Legitimate communications only come from @ emails and never request personal financial info or other personal data upfront. Please verify suspicious messages by contacting us directly. View our current job openings : Dental & Vision Insurance

  • Voluntary Life
  • 401K
  • RSU
  • 529 plan
  • ESPP Program
  • Health & Wellness Program
  • Generous Paid Time Off plus eleven paid holidays
  • FSA & Commuter Benefits
  • NeuroPace is proud to be an equal opportunity employer and values the contributions of our culturally diverse workforce.

    San Francisco and Los Angeles applicants : The Company will consider for employment qualified applicants with Criminal Histories in a manner consistent with the requirements of the Los Angeles Fair Chance in Hiring Ordinance or the San Francisco Fair Chance Ordinance (as applicable)

    PRIVACY NOTICE : NeuroPace takes its responsibility to protect your personal information seriously and it uses reasonable safeguards to avoid unauthorized use or disclosure of it and inadvertent loss or impermissible alteration of it. NeuroPace complies with all applicable federal and state laws and regulations that govern the handling of your personal information. If you would like more detailed information on NeuroPaces privacy policies please refer to for reference. NeuroPace retains candidate resumes and applications in its files for future reference and / or consideration for other available job postings. If you do not wish for your resume and applications materials to be retained in NeuroPace files or wish to obtain a listing of any personal information that NeuroPace has stored about you please contact us at .

    Required Experience :

    Director

    Key Skills

    Crisis Management,Marketing,Public Relations,Fundraising,Media Relations,Constant Contact,Strategic Planning,Social Media Management,Team Management,Public Speaking,Wordpress,Writing Skills

    Employment Type : Full Time

    Experience : years

    Vacancy : 1

    Monthly Salary Salary : 165000 - 185000

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