Senior Marketing Specialist

Senior Marketing Specialist Mortgage

We are looking for a self-starting Senior Marketing Specialist to support the marketing strategy and efforts of the mortgage brands under RE / MAX Holdings Inc. Reporting to the Brand Director this person will work within the marketing team and across departments to deliver campaigns and projects that support company marketing initiatives related to the mortgage vertical such as franchise sales loan originator recruitment loan processing customer acquisition and retention and expanding brand awareness.

The Senior Marketing Specialist is pivotal in driving operational efficiency through hands-on execution of marketing initiatives implementing customer engagement strategies that deliver measurable results and maximizing marketings contribution to company goals and revenue through tactical campaign delivery. This role will play a critical role in shaping marketing strategy leading integrated campaigns and influencing cross-functional collaboration.

The ideal candidate for this role is a seasoned marketer who can quickly turn opportunities into impactful campaigns that deliver results and drive measurable growth. They are someone who combines vision with execution thrives in a collaborative environment and is passionate about delivering measurable results.

Responsibilities

• Manage the development and execution of strategic multi-channel marketing campaigns that support business objectives related to mortgage vertical including brand awareness lead generation and customer acquisition and retention by leveraging target audience insights and competitive positioning.
• Collaborate with senior leadership and cross-functional stakeholders to align marketing strategies with business objectives ensuring consistent brand messaging across all touchpoints.
• Oversee and communicate campaign strategy progress and outcomes clearly to internal and external stakeholders ensuring alignment and transparency.
• Own the strategy and execution of thought leadership and event / conference marketing for the mortgage vertical positioning company leaders as industry experts and driving deeper engagement with prospects clients and partners.
• Serve as the marketing team expert on franchisee marketing systems and tools such as MottoSpark and MottoRep including leading the launch of new features and enhancements implementing strategic workflows and personalization and managing the library of materials to drive adoption and usage across our network.
• Manage end-to-end development and execution of marketing campaigns within CRM and marketing automation platforms ensuring timely delivery audience segmentation personalization and performance tracking aligned with brand and business objectives.
• Support the development and analysis of sales and marketing reports implementing actionable insights that guide future strategies and initiatives.
• Analyze market trends customer insights and campaign performance to inform strategy optimize execution and demonstrate marketings contribution to business growth.
• Lead regular marketing material audits across mortgage segment brands for accuracy style brand voice clarity consistency and adherence to brand guidelines.
• Continuously evaluate and improve marketing workflows tools and processes to enhance operational efficiency and team productivity.
• Occasionally assist in supporting the education and best practices of the sales team and franchisees on brand guidelines marketing strategies systems and tools.
• Mentor and guide junior marketing team members fostering a culture of innovation accountability and continuous improvement.

Qualifications

Skills & Requirements

Hire Range / Rate : $72000 - $85000

Actual compensation offered to candidate will be finalized at offer and may be above or below the posted range due to skill level experience industry specific knowledge education / certifications or geographic location. The offer rate represents one component of the RE / MAX LLC total compensation package. Employees will also receive a number of benefits as listed below. Other compensation for this position may include bonus eligibility.

Community Engagement

RE / MAX LLC & Motto Mortgage

Now is your chance to become part of a world-class industry leading organization. RE / MAX Holdings Inc. is a business that builds businesses. We provide the tools education and tech to our real estate network which includes RE / MAX and Motto Mortgage franchises agents brokers and consumers. Join us and build a career where your contribution is heard your

RE / MAX Holdings Inc. is proudly headquartered in Denver Colorado. Certain roles may be location specific however in addition to Colorado we welcome qualified candidates in the following states : Arkansas California Florida Georgia Illinois Massachusetts Michigan Ohio and Texas!

RE / MAX Holdings Inc. is proud to be an equal opportunity employer committed to diversity and inclusion as well as non-discrimination in employment. All persons shall be afforded equal employment opportunity and all qualified applicants receive consideration without regard to race color religion gender sexual orientation national origin age veteran status disability unrelated to performing the essential task of the job or other legally protected any materials you submit you may redact or remove age-identifying information such as age date of birth or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Required Experience :

Senior IC

Key Skills

Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management

Employment Type : Full-Time

Department / Functional Area : Marketing Communications

Experience : years

Vacancy : 1

Monthly Salary Salary : 72000 - 85000