Director, Paid Media - Video Games

At Wizards of the Coast, we connect people around the world through play and imagination. From our genre-defining games like Magic : The Gathering® and Dungeons & Dragons® to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. That’s where you come in!

The Director, Paid Media – Video Games is a strategic leadership role within the Global Media team, focused on advancing the success of our digital and console gaming portfolio. This leader will architect and oversee cutting-edge paid media strategies that drive player acquisition, retention, and lifetime value, while amplifying brand awareness and engagement across full-funnel media initiatives.

This individual will report to the VP of Global Media and will work in close partnership with cross-functional stakeholders across marketing, product, UA (User Acquisition), analytics, creative, regional marketing and agency partners. They will serve as the primary driver of best-in-class media activations for to-be-launched AAA titles, with a sharp eye on gaming culture, player behavior, and emerging adtech. Deep fluency in player-centric marketing, media targeting, and performance metrics in the gaming landscape is essential.

Success will be measured by their ability to translate strategic gaming objectives into innovative, data-driven paid media campaigns that engage players, deliver ROI, and contribute meaningfully to franchise growth.

What You'll Do :

Strategic Media Planning & Execution :

• Develop go-to-market paid media strategies for global game launches.
• Design full-funnel media plans tailored to gaming audiences, including top-of-funnel hype-building, mid-funnel engagement, and lower-funnel UA and monetization strategies.
• Lead the media agency relationship with a gaming-savvy approach, overseeing campaign architecture, platform allocation, KPIs, and tactical optimizations.
• Champion channel innovation across Twitch, YouTube, Discord, Reddit, TikTok, programmatic DSPs, and console-native ad platforms, adapting creative formats and messaging to player behavior.

Player-Centric Collaboration :

Performance Optimization & Innovation :

Budget Oversight & Partner Engagement :

Industry Leadership :

What You'll Bring :

Hybrid role located in Renton WA or Pawtucket RI

We are an Equal Opportunity / Affirmative Action Employer

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation, please contact your recruiter or coordinator.

The base salary range for this position is $151,920.00 to $227,800.00. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.

Our Comprehensive Benefits Package Includes :