Paid Media Consultant

A company is looking for a Paid Media Consultant to join their team.

Key Responsibilities

Provide expert SEM guidance and create tailored media plans for various platforms

Lead consulting projects on digital strategy and evaluate clients' advertising technology setups

Manage large-scale clients and present strategic recommendations based on campaign analysis

Required Qualifications

5+ years of media experience, with 3+ years using the Google Marketing Platform or similar platforms

Bachelor's degree, Master's degree, or relevant agency / brand experience and certifications

Proven track record in planning, buying, and optimizing media campaigns

Strong working knowledge of ad-serving technologies and multi-channel programmatic / search platforms

Familiarity with various measurement methods including MMM and incrementality tools