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Founding General Manager (Upper West Side)
Founding General Manager (Upper West Side)The Athletic Clubs • New York, NY, US
Founding General Manager (Upper West Side)

Founding General Manager (Upper West Side)

The Athletic Clubs • New York, NY, US
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Overview :

The Founding General Manager (GM) will play a pivotal role in launching and leading our new location, Upper West Side. You’re not just opening doors; you’re setting the tone, building the team, and crafting a new community. This role demands a proactive, hands-on leader who can thrive through change and momentum. You’ll own everything from pre-opening activations to post-launch performance, with the opportunity to shape what this location becomes.

Responsibilities : Pre-Opening Phase :

  • Partner with NSO and Sales to lead presale activations, local outreach, and Run Club or outdoor event execution
  • Hire, onboard, and train Coaches and Community Managers with support from T&D and Operations
  • Drive local lead engagement and support early conversions in partnership with Sales
  • Ensure operational readiness across staffing, scheduling, software systems, inventory, uniforms, and facility set-up
  • Embody and represent the brand in the local community, from events to early touch points with members

Post-Opening Phase :

  • Own and optimize all studio operations, from financials and labor management to cleanliness and member experience
  • Lead, develop, and manage the studio team — creating a culture of accountability, excellence, and fun
  • Deliver an average of 15 classes per week
  • Maintain a consistent and visible in-studio presence to support team culture, member engagement, and operational excellence. Participation in team workouts.
  • Track KPIs weekly and make tactical decisions to support retention, referrals, and revenue
  • Foster a thriving member community by ensuring high engagement, consistent programming delivery, and an elevated in-studio experience

    • Key Performance Indicators (KPIs) :

    Pre-Opening :

  • Pre-Sale Lead Engagement Rate
  • Community Event Execution Score
  • Hiring Completion Rate for Coaches & CMs
  • Launch Readiness Score
  • Staff Onboarding Completion
  • GM Conversion Contribution (tracked separately from Sales)
  • Soft Opening Execution Score

    • Post-Opening :

  • Studio Revenue
  • Labor % to Revenue (Coaches)
  • Squad Utilization Rate
  • Midday Revenue vs. Target
  • Referral Conversion Count
  • Member Count
  • New Member Onboarding Completion Rate
  • Studio Audit Score
  • Staff Retention (Coach & CM)

    • Who You Are :

  • A natural leader with experience in studio management, team building, and community development
  • Passionate about our brand and confident leading teams in high-growth, high-energy environments
  • Organized, tactical, and great under pressure
  • Skilled at reading the room, managing people, and juggling multiple priorities

    • Requirements

  • 2+ years of leadership or studio operations experience in a fitness, hospitality, or high-growth service environment
  • CPR, First Aid & AED certified (or willing to obtain)
  • Willingness to work non-traditional hours including mornings, evenings, and weekends
  • Ability to lift and carry at least 30 lbs; capable of standing for long periods and moving freely within the space
  • NASM CPT (or equivalent)

    • Benefits

  • 4 weeks of PTO / year with immediate accrual
  • 40 hours paid sick time
  • 401k
  • Health insurance
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