Marketing Manager, LP Portfolio Analytics

The Company Youll Join

Carta connects founders investors and limited partners through world-class software purpose-built for everyone in venture capital private equity and private credit. Trusted by 65000 companies in 160 countries Cartas platform of software and services lays the groundwork so you can build invest and scale with confidence.

Cartas Fund Administration platform supports 9000 funds and SPVs representing nearly $185B in assets under management with tools designed to enhance the strategic impact of fund CFOs. Recognized by Fortune Forbes Fast Company Inc. and Great Places to Work Carta is shaping the future of private market infrastructure.

Together Carta is creating the end-to-end ERP platform for private markets. Traditional ERP solutions dont work for Private Funds. Private capital markets need a comprehensive software solution to replace outdated spreadsheets and fragmented service providers. Cartas software for the Office of the Fund CFO does just that - its a new category of software to make private markets look more like public markets - a connected ERP for private capital.

For more information about our offices and culture check out our Carta careers page.

The Problems Youll Solve

At Carta our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As a Marketing Manager LP Portfolio Analytics focused on our LP audience youll work to :

Demand Generation Strategy and Management :

• Collaborates closely with Carta GTM teams (including Marketing Product Sales Customer Success and Ops) to jointly develop and execute demand generation strategies tailored to the LP audiencedriving awareness pipeline and revenue growth.
• Coordinates cross-functional efforts to ensure seamless execution of LP demand generation campaigns leveraging insights from product sales and customer teams to optimize targeting and messaging.
• Develops robust multichannel demand gen plans on an annual and quarterly basis aligning stakeholders across Carta to roll out impactful campaigns with clear goals resource allocation (time people budget) and key performance indicators (KPIs).
• Works resourcefully within organizational constraints (budget approvals timing) iteratively testing creative tactics and adjusting programs based on performance data to maximize pipeline and conversion among LPs.
• Maintains strong internal stakeholder relationships and ensures responsive communication to drive alignment and address input feedback and requests relating specifically to LP lead generation.

Marketing Communications and Enablement :

Coordinates with communications and PR to ensure a consistent story and support for major LP news campaigns launches and thought leadership.

Events and Field Marketing :

The Team Youll Work With

Youll be joining our Integrated Marketing team reporting directly to the Director of Demand Generation and Field Marketing. The Carta marketing team plays a vital role in our growth across all products audiences and sectors.

About You

At Carta youre not just an employee. Youre a builder who is creating infrastructure that accelerates innovation and empowers more ownership. Cartans are helpful relentless unconventional and kind; representing Cartas Identity Traits. They work collaboratively and cross functionally to challenge the status quo; working towards a common goal of creating more owners in the private markets.

Salary

Cartas compensation package includes a market competitive salary equity for all full time roles exceptional benefits and for applicable roles commissions plans. Our minimum cash compensation (salary commission if applicable) range for this role is : $121550 - $ offers may vary from the amount listed based on geography candidate experience and expertise and other factors.

Disclosures :

Required Experience :

Manager

Key Skills

Adobe Analytics,Data Analytics,SQL,Attribution Modeling,Power BI,R,Regression Analysis,Data Visualization,Tableau,Data Mining,SAS,Analytics

Employment Type : Full Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 121550 - 143000