General Manager

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General Manager

role at

Grand Fitness .

Grand Fitness Partners (GFP) is a leading Planet Fitness franchise, operating 90+ locations across South Florida, California, Northern New Jersey (including Pennsylvania), and Virginia, serving over 600K members. Focused on health and wellness, GFP delivers high-quality, accessible fitness experiences in a welcoming and non-intimidating environment.

The General Manager (GM) is responsible for driving sales, membership growth, and team development within their club. This role requires strong leadership, problem-solving, and decision-making skills to maintain operational excellence and uphold Planet Fitness standards.

The GM will execute marketing promotions, operational processes, and initiatives to achieve club service, development, and business objectives. Success in this role requires agility, a results-driven mindset, and the ability to respond proactively to dynamic business needs.

Key Responsibilities

Club Management (50%)

Foster a welcoming atmosphere for all members, prospective members, and guests while ensuring staff uphold superior customer service standards.

Delegate responsibilities to staff and enforce all Planet Fitness policies and procedures.

Support facilities maintenance and promptly address operational challenges as they arise.

Oversee daily operations to ensure high service and operational standards.

Promote a safe and healthy environment for members and staff.

Drive membership growth and retention through customer engagement and outreach.

Monitor club cleanliness and safety, addressing concerns proactively.

Utilize system technology (DataTrak) for operational efficiency.

Team Leadership & Development (25%)

Implement and oversee Individual Development Plans (IDPs) and Performance Improvement Plans (PIPs) for Shift Leaders and team members.

Lead, coach, and develop team members to achieve club goals.

Recruit, onboard, and train high-performing employees.

Reinforce training programs to ensure team competency and service excellence.

Financial Management (20%)

Analyze and manage key financial components, including KPI reporting, P&Ls, and budgets.

Develop and oversee scheduling in alignment with labor models to ensure payroll compliance.

Manage operational expenses through accurate inventory management and procurement.

Accurately execute retail transactions and drive sales initiatives.

Marketing (5%)

Partner with Field Marketing Specialists to implement local marketing initiatives.

Plan and execute in-club promotions and special offers to drive growth.

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