Partner Marketing SpecialistLexipol LLC • Frisco, TX, US
Partner Marketing Specialist
Lexipol LLC • Frisco, TX, US
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job_description.job_card.job_descriptionTo be considered for this role, you will have this experience : 3+ years of experience in B2B partner, channel or alliance marketing. Proven experience managing integrated marketing campaigns across online and offline channels. Proficiency with CRM and Marketing Automation Platforms (Salesforce and Pardot strongly preferred). Experience using AI tools to accelerate campaign development and improve efficiency. Strong communication, organizational, and problem-solving skills. Experience engaging with stakeholders across teams and levels. Experience in public safety or government sectors. Hands-on experience with workflow tools for project management (Wrike preferred). Experience managing trade advertising placements. Target Outcomes / Target Results Increased pipeline from Alliance team opportunities and partner referral leads. High utilization and ROI from MOU-based partner benefits. Consistent, data-driven campaign execution and reporting. Employee Value Proposition Work closely with senior leaders on high-priority initiatives. Be part of a resourced Marketing function with the opportunity to help build new capabilities from the ground up. Have an immediate and sustained impact on pipeline growth and business performance. Contribute to a category-defining brand with high awareness, trust, and engagement among public safety leaders. The Environment We are a talented, passionate, and mission-driven Marketing team focused on impact and innovation. We value collaboration, creativity, and results. Lexipol is a fully remote team that takes our work seriously but not ourselves—we emphasize intentional relationship-building and collaboration to maintain a strong, connected culture. Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. Duties listed are not intended to be exhaustive or exclusive; other duties may be assigned. Management retains the discretion to add to or change the duties of the position at any time. Compensation and Benefits Lexipol offers a competitive base salary, monthly, quarterly, or annual incentive and a comprehensive benefits package including 401(k) with Company match and a flexible paid time off plan. The base salary compensation range starts at $80,000 plus an annual performance-based bonus. About Lexipol Lexipol is the leader in advancing total readiness for public safety agencies, helping leaders reduce risk, ease administrative burdens, and strengthen community trust. Trusted by more than 12,000 agencies nationwide, Lexipol delivers a unified platform that integrates policy, training, wellness, and reporting to simplify operations and support data-informed decisions. By equipping leaders and teams with the tools, insights, and support they need, Lexipol makes readiness possible—today and for whatever comes next. Learn more at www.lexipol.com . Lexipol Is an Equal Opportunity Employer (EOE) Lexipol, LLC provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, gender, national origin, age, sex, pregnancy, disability, sexual orientation, gender identity or expression, veteran status, genetic information, or any other non-job-related characteristic. Lexipol complies with applicable federal, state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including hiring, placement, promotion, termination, layoff, recall, transfers, leave of absence, compensation, and training. #LI-AD1 Powered by JazzHR
Remote, US-based position.
Candidates must already live in the United States. #LI-Remote “Must be authorized to work in the US” No visa sponsorship. We are unable to sponsor or take over sponsorship of an employment Visa (H1-B, Student visa, or OPT visa) at this time.
About Lexipol At Lexipol, our mission is to create safer communities and empower the individuals on the front lines with market-leading content and technology.
Our top-notch team works closely with law enforcement, fire, EMS, corrections, and local government professionals to tailor our solutions to better address today’s challenges and keep the first responders coming home safely at the end of each shift.
Working at Lexipol means making a difference – day in and day out.
About the Role The Partner Marketing Specialist is responsible for planning and executing integrated marketing campaigns that result in measurable pipeline growth from our partner relationships. This role manages co-marketing campaigns, sponsorships and partnership benefit activation such as trade advertising placements.
The Partner Marketing Specialist collaborates closely with the Strategic Alliances team and marketing colleagues to maximize our impact in the public safety industry.
This is done through working in these areas of focus :
- Campaign Development and Execution (50%) Partner with Strategic Alliances team to understand and prioritize opportunities for partner-driven growth.
- Deliver targeted campaigns that drive demand for Lexipol solutions among risk management associations.
- Collaborate on and execute co-marketing campaigns with Lexipol industry partners.
- Establish and maintain relationships with association contacts and drive engagement and utilization of Lexipol resources.
- Partnership Activation (30%) Advise Strategic Alliances team on MOU marketing benefits to optimize value of priority agreements.
- Coordinate with Events Manager on association event sponsorships and activations.
- Coordinate with Growth Marketing on association advertising inventory and strategy for integrated campaigns.
- Reporting and Optimization (20%) Implement tracking and analytics tools to monitor campaign performance and measure ROI.
- Prepare and present campaign reports and insights to stakeholders, highlighting the key findings and recommendations.
- Evaluate, advise and maintain annual Sponsorships in collaboration with Senior Manager and Strategic Alliances team.
Required Qualifications :
Preferred Qualifications :
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