Associate Director, Communications Planning

Communication Planning : Shape the Future of Healthcare Marketing

Are you a strategic thinker with a passion for unearthing consumer insights and translating them into impactful communication strategies? Do you thrive in a fast-paced environment where collaboration and innovation are celebrated? If so, CMI Media Group wants you!

We're seeking a talented and driven

Associate Director, Communications Planner

to join our dynamic team. In this role, you'll play a pivotal role in crafting communications plans that inspire and deliver results for our clients in the ever-evolving healthcare landscape.

What You'll Do :

Be the Voice of the Consumer :

Dive deep into consumer behavior, leveraging data, research, and your own intuition to identify the audiences most likely to drive business growth for our clients.

Map the Journey to Success :

Develop comprehensive customer decision journeys, illuminating the path audiences take and informing our planning teams on how to best reach them at every stage.

Uncover the Big Idea :

Analyze cultural trends, competitive landscapes, and brand insights to unearth the key idea that will resonate across all media touchpoints and fuel a cohesive brand story.

Build the Blueprint :

Design the communications architecture that guides media plan development, ensuring every tactic and investment decision aligns with the overarching strategy.

Lead with Curiosity and Collaboration :

Manage primary consumer research projects, facilitate brainstorming sessions, and partner closely with internal teams and external partners to deliver exceptional results.

What You'll Bring :

7+ years of experience

in communications planning, account planning, media planning, brand planning, or connections planning.

A deep understanding

of consumer behavior within media, particularly channels relevant to healthcare marketing. (Healthcare experience is a plus, but not required - we value transferable skills and a passion for learning!)

A knack for simplifying the complex , translating data and insights into clear, compelling narratives.

Excellent written and verbal communication skills

– you can clearly articulate your ideas and influence decisions.

A collaborative and can-do attitude

with the ability to thrive in a fast-paced environment while juggling multiple projects.

A passion for innovation

and challenging the status quo with a positive, constructive approach.

Familiarity with digital and traditional media channels

and how to effectively deploy them within an omnichannel, full-funnel media approach.

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