Marketing Data Analyst

Marketing Data Analyst

At UKFCU, we're more than a Credit Union - we're a community, and we've been proudly serving our members since 1937! As a rapidly growing, not-for-profit organization, we're dedicated to making a real difference in the lives of our members and employees alike. If you're looking for a workplace where you can grow, make an impact, and have fun while helping others, UKFCU is the place for you!

Why This Role Matters

The Marketing Data Analyst owns and manages digital member communication platforms and drives measurable outcomes across key marketing channels. From onboarding to cross-selling, this role leverages data to deepen engagement, optimize journeys, and align messaging with member needs. This position blends strategy, analytics, and marketing execution all while ensuring compliance and performance tracking in a fast-paced, collaborative environment.

What You'll Do

Digital Strategy & Channel Management

• Manage core digital marketing platforms and communication channels to support lead generation, cross-sell efforts, and account growth.
• Drive measurable increases in applications, product adoption, products per household, and member engagement.
• Design and manage member journey maps that illustrate key conversion pathways across digital touchpoints.

Data Analytics & Personalization

Message Delivery & Optimization

Innovation & Platform Evaluation

Qualifications

Who You Are

Experience & Education

Skills & Strengths

Key Traits

What's in It for You?

Competitive salary and industry-leading benefits. Opportunities for professional growth and leadership development. A chance to make a lasting impact on our members and the organization's future.

Legalese

Equal Opportunity Employer

UKFCU is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable law.

At-Will Employment

Employment with UKFCU is deemed "at-will," which means that either you or the company may terminate the employment relationship at any time, with or without cause or notice, unless otherwise provided by law.

Physical and Cognitive Demands

This role requires a blend of physical activity and mental focus to effectively perform its essential functions. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this role. Key physical activities include sitting, standing, walking, and occasional lifting (up to 25 pounds). You'll also use your hands for various tasks, reach with your arms, and engage in conversations. Vision requirements include the ability to focus, perceive depth, and distinguish colors. Cognitive abilities essential for this role include judgment, auditory perception, memory, reasoning, and occasional persuasion.

Work Environment

You'll primarily work indoors in a comfortable, climate-controlled office setting. The noise level is typically moderate, ensuring a focused yet dynamic work environment. Reasonable accommodations will be provided as needed to support an inclusive workplace.

This job description provides a general overview of the responsibilities and expectations for this role. It is not a comprehensive list of tasks, and employees may be asked to take on additional duties to support team success. This position allows for an optional hybrid work arrangement which includes a combination of both in-office and remote work arrangements. (Maximum of two days remote, three days in-office). To be eligible for the program, employees must complete a minimum of 90 days of continuous, regular employment, be in good standing, and submit a formal hybrid work application prior to being eligible for hybrid work, pending supervisor approval. Work schedules will be established by the employee's supervisor according to business needs. Working locations and schedules may be altered at management discretion.