Head of Creative, Athleta

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About Athleta

For the past 25 years, we’ve committed ourselves and our brand to a single aim : to empower all women and girls. Inspiration, Collaboration, Connection, Inclusivity. It’s what we do best, and we’re on the hunt for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game‑changing products and experiences.

We use business as a force for good by putting people and the planet right up there with profit, which is why Athleta is a certified B Corp. Ready to make a move? Join us. Because we know that alone we’re strong, but together we’re unstoppable.

About The Role

The Head of Creative for Athleta leads the brand’s visual identity and storytelling across all consumer touchpoints, driving creative excellence that connects purpose, performance, and community. Reporting directly to the Chief Marketing Officer, the Head of Creative is a key member of the Athleta Leadership Team and oversees the internal creative organization—including art direction, copywriting, design, and styling—while partnering cross‑functionally across Marketing, Product, Visual Merchandising, and external creative agencies.

Salary Range : $320,000 – $350,000 USD

What You’ll Do

Center on the Customer

• Lead and evolve a creative strategy that authentically connects with women and girls, inspiring confidence, movement, and connection.
• Champion creative concepts that build belonging and purpose across retail, digital, social, packaging, and experiential channels.
• Ensure all creative expressions reflect Athleta’s unique brand voice, maintaining consistency and emotional resonance across every touchpoint.
• Leverage consumer and cultural insights to inform creative decisions that drive engagement and strengthen brand connection.

Lead with Purpose and Performance

Inspire and Develop Teams

Drive Operational and Strategic Excellence

Who You Are

Benefits at Athleta

Gap Inc. is an equal‑opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long‑held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

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