Senior Product Marketing ManagerBlackpoint Cyber • Springfield, MA, US
serp_jobs.error_messages.no_longer_accepting
Senior Product Marketing Manager
Blackpoint Cyber • Springfield, MA, US
job_description.job_card.variable_days_ago
serp_jobs.job_preview.job_type
- serp_jobs.job_card.full_time
job_description.job_card.job_descriptionCreate clear, customer-centric messaging that communicates the unique benefits of Blackpoint's products and services. Tailor messaging across personas from IT, Security practitioners, and MSPs. Build and maintain impactful assets such as pitch decks, one-pagers, battlecards, product videos, and web copy to support sales and marketing teams with the tools they need to drive customer engagement and adoption. Develop supporting documentation, presentations, and internal workshops. Educate internal teams (Sales, Support, Enablement, etc.) on new product capabilities and market positioning through presentations, internal documentation, and workshops. Partner with Marketing to create external-facing content, including product announcements, blog posts, webinars, email campaigns, and case studies. Regularly engage with customers and partners to gather feedback, validate messaging, and align with real-world needs and use cases. Conduct in-depth competitive research to understand the cybersecurity landscape and inform product strategy. Identify key differentiators and deliver insights that support go-to-market and sales efforts. Speak at industry events, webinars, and trade shows to promote Blackpoint's platform. Communicate our value proposition and grow brand awareness within the cybersecurity and MSP communities. 6+ years of experience in product marketing, product management, customer success, or sales engineering roles within the cybersecurity industry. Strong understanding of cybersecurity technologies, concepts, and market trendsincluding common tools, frameworks, and buyer personas. Must be capable of intelligently evaluating Blackpoint's offerings relative to competitors and articulating how our platform fits into modern security strategies. Excellent written and verbal communication skills, with experience crafting compelling content for both technical and non-technical audiences, as well as developing clear messaging, positioning, and value propositions that resonate with target markets. Proven ability to lead small to medium cross-functional projects with minimal oversight; highly self-motivated, resourceful, and comfortable working in a fast-paced, high-growth environment. Experience engaging with external stakeholders through webinars, presentations, or events. Comfortable working across departments (Product, Sales, Marketing, Engineering, Customer Success) to gather input and build alignment. Strong analytical and research skills; able to synthesize market, customer, and competitive insights into actionable strategies.
Product Marketing Manager
Blackpoint Cyber is the leading provider of world-class cybersecurity threat hunting, detection and remediation technology. Founded by former National Security Agency (NSA) cyber operations experts who applied their learnings to bring national security-grade technology solutions to commercial customers around the world, Blackpoint Cyber is in hyper-growth mode, fueled by a recent $190m series C round.
As a Product Marketing Manager, you will play a critical role in defining how our products are positioned, understood, and adopted in the market. You'll collaborate closely with Product, Sales, Customer Success, Enablement, and SOC teams, to translate complex technical features into clear, compelling messaging for diverse audiences, from executives to frontline IT technicians.
This role blends strategy, storytelling, and market insight with hands-on execution. You'll drive product launches, go-to-market strategies, content creation, and enablement efforts that fuel growth and establish Blackpoint's leadership in the cybersecurity space. In addition, you'll play a key role in positioning Blackpoint competitively in the Managed Detection and Response (MDR) market by deeply understanding industry trends and the broader cybersecurity landscape. You'll also partner on industry analyst engagement and influence efforts to strengthen Blackpoint's market presence and reputation.
Go-to-Market Planning
- Develop and execute strategies for new product launches and feature releases.
- Build positioning, messaging, and launch plans in collaboration with Product, Marketing, Sales, and Customer Success.
Messaging and Positioning
Sales & Marketing Enablement
Internal Education & Enablement
External Content Development
Customer Engagement & Feedback
Competitive Intelligence & Analysis
Event and Tradeshow Representation
What you'll bring :
Blackpoint Cyber welcomes and encourages applications from qualified individuals of all races, colors, religions, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status. We are committed to equality of opportunity in all aspects of employment. For eligible employees in the US, Blackpoint offers competitive Health, Vision, Dental, and Life Insurance plans, a robust 401k plan, Discretionary Time Off, and other minor perks.
serp_jobs.job_alerts.create_a_job
Senior Product Marketing Manager • Springfield, MA, US
Job_description.internal_linking.related_jobs
Product Strategy Senior Manager.This position plays a key role in driving the CareNav+ product and is responsible for client configuration, bringing new benefit programs and vendors into the CareNa...serp_jobs.internal_linking.show_more
If you have any questions about the position or our application process, reach out to us at.The Senior Director of Marketing is a creative, data-driven, and strategic leader responsible for develop...serp_jobs.internal_linking.show_more
This opportunity is located within our.Ensign-Bickford Aerospace & Defense Company.The Product Engineering Lead is a great opportunity for an experienced engineer with technical, people, and proces...serp_jobs.internal_linking.show_more
The flagship of the Commonwealth, the University of Massachusetts Amherst is a nationally ranked public land-grant research university that seeks to expand educational access, fuel innovation and c...serp_jobs.internal_linking.show_more
HSB, a Munich Re company, is a specialty insurer and risk solutions provider known for its industry-leading equipment breakdown coverage.
We combine deep engineering expertise with cutting-edge tech...serp_jobs.internal_linking.show_more
Mercor is recruiting • •Marketing Managers who work in Professional, Scientific, and Technical Services Sector • • as independent contractors working on a research project • •for one of the world’s top...serp_jobs.internal_linking.show_more
This job is with Pearson, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community.
Please do not contact the recruiter directly.Pearson Enterpri...serp_jobs.internal_linking.show_more
Senior Manager, Revenue Optimization.The Motley Fool is a purpose-driven financial services company on a mission to make the world smarter, happier, and richer.
For 30 years we've been helping peopl...serp_jobs.internal_linking.show_more The Product Operations Manager (POM) is responsible for the process of managing the product lifecycle of a particular product family across distribution channels (i.
Cyber, Specialty Liability, Equi...serp_jobs.internal_linking.show_more 
We're looking for candidates with great customer service skills to fill our Remote role!.This role is entirely remote and offers full-time / Part time hours with flexibility.We are ready to schedule ...serp_jobs.internal_linking.show_more
Product Testers are wanted to work from home nationwide in the US to fulfill upcoming contracts with national and international companies.
We guarantee 15-25 hours per week with an hourly pay of bet...serp_jobs.internal_linking.show_more
At Selective, we don't just insure uniquely, we employ uniqueness.Selective's unique position as both a leading insurance group and an employer of choice is recognized in a wide variety of awards a...serp_jobs.internal_linking.show_more
TicketNetwork is seeking a highly motivated and customer-focused Product Manager to lead two areas of our ecommerce platform : Interactive Maps & Mobile Applications.
This role is critical in enhanci...serp_jobs.internal_linking.show_more
Senior Director of Product Marketing.Prominent provider of enterprise software.The Company is seeking a Senior Director of Product Marketing to lead the go-to-market (GTM) strategy for its diverse ...serp_jobs.internal_linking.show_more
Welcome to PeoplesBank! We are the largest mutually chartered bank in Western Mass and Northern Connecticut, we are proud to lead the way in green values, sustainable energy financing, and charitab...serp_jobs.internal_linking.show_more
We are looking for a finance professional to join our team to train AI models.You will measure the progress of these AI chatbots, evaluate their logic, and solve problems to improve the quality of ...serp_jobs.internal_linking.show_more We are looking for a finance professional to join our team to train AI models.You will measure the progress of these AI chatbots, evaluate their logic, and solve problems to improve the quality of ...serp_jobs.internal_linking.show_more 
Marketing & Communications - Marketing.Prudential is a leader in offering Individual Life Insurance empowering customers to leave a legacy and living benefits to help enhance their financial fu...serp_jobs.internal_linking.show_more
Product Strategy Senior Manager - Evernorth - Hybrid
Cigna • Bloomfield, CT, US
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
Senior Director of Marketing
Smith College • Northampton, MA, United States
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
Product Engineer Lead
Ensign-Bickford Industries • Simsbury, CT, United States
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
Digital Marketing & Outreach Manager (Hybrid Opportunity)
UMass Amherst • Amherst, MA, United States
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
Product Performance Manager
Munich RE • Hartford, CT, United States
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
Remote Marketing Managers (Professional, Scientific, and Technical Services) - AI Trainer ($120-$220 per hour)
Mercor • Holyoke, Massachusetts, US
serp_jobs.filters.remote
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_1_day • serp_jobs.job_card.promoted
Partner Marketing Manager
Pearson • Hartford, Connecticut, United States
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_variable_hours • serp_jobs.job_card.promoted • serp_jobs.job_card.new
Senior Manager, Revenue Optimization
The Motley Fool • Springfield, MA, US
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
Product Operations Manager
Munich RE • Hartford, CT, United States
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
Remote Sales Representative (50k-90k per year)
Professional Careers • Holyoke, Massachusetts
serp_jobs.filters.remote
serp_jobs.job_card.full_time +1
serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
Remote Product Tester – $45 / hr + Free Products – Start Now!
OCPA • Easthampton Town, Massachusetts, us
serp_jobs.filters.remote
serp_jobs.job_card.part_time +1
serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
Manager, Product Portfolio Lead (Hybrid)
Selective Insurance • Hartford, CT, United States
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
Product Manager
TicketNetwork • South Windsor, Connecticut, United States
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
Senior Director of Product Marketing (Springfield)
Confidential • Springfield, MA, US
serp_jobs.job_card.part_time
serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
AVP - Commercial Portfolio Manager
PeoplesBank • Holyoke, MA, United States
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
Remote FP&A Manager – AI Trainer ($50-$60 / hour)
Data Annotation • Holyoke, Massachusetts
serp_jobs.filters.remote
serp_jobs.job_card.full_time +1
serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
Remote FinTech Product Analyst - AI Trainer ($50-$60 / hour)
Data Annotation • Holyoke, Massachusetts
serp_jobs.filters.remote
serp_jobs.job_card.full_time +1
serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
Individual Life Insurance, Marketing Manager (Hybrid)
Prudential Financial • Hartford, Connecticut, USA
serp_jobs.job_card.full_time +1
serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted