Talent.com
Digital Content & Communications Specialist
Digital Content & Communications SpecialistSonoran Roots • Mesa, AZ, USA
Digital Content & Communications Specialist

Digital Content & Communications Specialist

Sonoran Roots • Mesa, AZ, USA
job_description.job_card.30_days_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
  • serp_jobs.filters_job_card.quick_apply
job_description.job_card.job_description

Ready to take your marketing career higher? Sonoran Roots is seeking a driven and creative marketing professional to help expand our brand presence and connect with Arizona's cannabis community! Bring your ideas, energy and passion to our marketing team!

Sonoran Roots is looking for a highly motivated and reliable individual to join our team as a Digital Content & Communications Specialist.

ABOUT THE COMPANY :

Sonoran Roots is a vertically integrated, craft cannabis company headquartered in Tempe, Arizona. As an independent and locally owned company founded by Arizona natives, Sonoran Roots maintains a focus on producing high-quality, clean, and compliant cannabis products for its customers.

The company owns and operates three cultivation facilities (Mesa & Tempe), a state-of-the-art extraction lab (Tempe), and well-established retail dispensaries (Glendale, Chandler, Flagstaff, Tucson, Mesa, Queen Creek, Phoenix). Our family of brands is well known for quality in the Arizona market and includes Sonoran Roots Cannabis, Canamo Concentrates, Canamo CBD, and Ponderosa Dispensary.

Achievements :

  • Cannabis Business Times 2024 Best Cannabis Companies To Work For | Cultivation
  • "Best Cannabis Vape" - Canamo - in the Best of Phoenix Readers' Choice 2024
  • "Best Dispensary for Service" - Ponderosa - in the Best of Phoenix Readers' Choice 2024
  • "Best Flower Brand" - Sonoran Roots - in the Best of Phoenix Readers' Choice 2024

Our Mission :

Provide the most consistent, high-quality products and services to the patients, customers, and dispensaries of Arizona, while making a lasting, positive impact on employees and the community.

Our Values :

R : Respect - Treat people with appreciation and dignity

O : Open-Mindedness - Be willing to listen to other ideas and consider alternative solutions

O : Opportunity - look at any obstacle as the means to creating possibility

T : Teamwork - the whole is greater than the sum of the parts

S : Sincerity - take pride in your work and be mindful in how your actions impact others

ABOUT THE POSITION :

The Digital Content & Communications Specialist is responsible for planning, creating,

and deploying content across all digital channels to support marketing campaigns, product launches,

and promotions. This role ensures that externally facing messaging across web properties, email, text,

app push, ad, or social posts supports business and campaign goals. You'll collaborate closely with the

entire Marketing Team and other departments to make sure our content strategy is cohesive and

effective across channels.

JOB DUTIES AND RESPONSIBILITIES :

Campaign / Project Planning & Execution

  • Develop cohesive monthly and campaign-based content calendars across :
  • Email

  • SMS
  • App notifications
  • Websites
  • Paid digital ads
  • In-store screens
  • Social media
  • Partner with the Integrated Marketing Manager to ensure campaigns launch seamlessly across
  • all channels.

  • Write and edit clear, engaging, compliant copy tailored to each platform's format and audience.
  • Maintain brand consistency in tone, visuals, and messaging across platforms.
  • Digital Channel Execution

  • Build and deploy email and SMS campaigns using internal and external ESP / SMS platforms.
  • Coordinate updates to website content including : product features, promotions, web banners,
  • and landing pages and more.

  • Collaborate with the Marketing Team to brief and review assets for paid digital ads and in-store
  • screens.

  • Manage day-to-day posting and engagement for social media platforms, particularly Instagram.
  • Performance Tracking & Optimization

  • Monitor performance across digital channels : open / click rates, CTR, conversions, engagement,
  • impressions.

  • Build monthly performance summaries with insights and recommendations.
  • Optimize content performance and refine audience targeting.
  • Cross-Functional Collaboration

  • Communicate regularly with Sales, Retail, and Procurement teams to align content calendars
  • with product availability and promotions.

  • Support the Field & Trade Events Manager by promoting in-person events across digital
  • channels.

  • Ensure all digital materials meet state cannabis advertising and platform compliance guidelines.
  • Required Skills & Abilities :

  • 3-5 years of experience in content marketing, digital communications, or integrated marketing.
  • Experience managing multi-channel campaigns (email, paid digital, social, SMS, web).
  • Copywriting and editing skills with an eye for brand tone and compliance.
  • Excellent organizational skills - able to manage multiple deadlines and content streams
  • Additional Qualifications (Preferred) :

  • Bachelor's degree in Marketing, Communications, or related field.
  • Working knowledge of Miro, Canva, Monday, or similar tools.
  • Experience in cannabis, CPG, retail, or other regulated industries.
  • Understanding of paid digital advertising metrics and optimization principles.
  • Familiarity with web CMS platforms and basic SEO practices.
  • Basic design, photography, or content production skills are a plus.
  • Must be 21+ and able to pass required background check.
  • Physical Requirements :

  • Ability to stand and walk for extended periods.
  • Frequent movement between event locations, meeting spaces, or customer sites.
  • Ability to lift and carry materials, equipment, or promotional items (typically up to 25-50 lbs).
  • Working long or irregular hours, including weekends and evenings, especially during campaigns or event-heavy periods.
  • ADDITIONAL INFORMATION :

    Pay Rate : $75,000 annually

    License / Certification : Facility Agent (FA) card (required to start work)

    Criminal background check will be performed; most marijuana-related crimes will not negatively impact an application.

    serp_jobs.job_alerts.create_a_job

    Communication Specialist • Mesa, AZ, USA

    Job_description.internal_linking.related_jobs
    Remote News Analysts, Reporters, and Journalists - AI Trainer ($60-$75 per hour)

    Remote News Analysts, Reporters, and Journalists - AI Trainer ($60-$75 per hour)

    Mercor • Casa Grande, Arizona, US
    serp_jobs.filters.remote
    serp_jobs.job_card.full_time
    About the Role • • Mercor is seeking experienced • •News Analysts, Reporters, and Journalists • • to support a leading AI lab in advancing research and infrastructure for next-generation machine learnin...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_1_day • serp_jobs.job_card.promoted
    Work from Home - Online Product Support (Entry Level)

    Work from Home - Online Product Support (Entry Level)

    GLOCPA • Fountain Hills, Arizona
    serp_jobs.filters.remote
    serp_jobs.job_card.full_time
    We’re looking for Customer Support Product Testers across the US to work from home and help top brands improve their products before they hit the market.serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Flexible Remote Work – Get Paid to Share Your Opinions on Top Brands

    Flexible Remote Work – Get Paid to Share Your Opinions on Top Brands

    OCPA • Rio Verde, Arizona, us
    serp_jobs.filters.remote
    serp_jobs.job_card.part_time +1
    Product Testers are wanted to work from home nationwide in the US to fulfill upcoming contracts with national and international companies. We guarantee 15-25 hours per week with an hourly pay of bet...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Flexible Online Opportunity - Discover & Review Work-from-Home Gigs

    Flexible Online Opportunity - Discover & Review Work-from-Home Gigs

    Finance Buzz • Fountain Hills, Arizona, US
    serp_jobs.filters.remote
    serp_jobs.job_card.temporary
    Looking for extra income but not sure where to start? We’re hiring people to explore and review online side hustles listed by FinanceBuzz. No experience needed – just a willingness to try out differ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Technical Director

    Technical Director

    TECHSTAFF OF ARIZONA • Coolidge, AZ, US
    serp_jobs.job_card.full_time
    The Technical Director is responsible for leading all scientific, technical, and innovation functions for a next generation contractor manufacturer specializing in clean, high-performance personal ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Communication Representative

    Communication Representative

    Banner Health • Mesa, AZ, US
    serp_jobs.job_card.full_time
    Banner Health Corp Mesa (525 W Brown Rd).Shift times available : Hours : 7a-3 : 30p, rotating working every other weekend. Within Banner Health Corporate, you will have the opportunity to apply your uni...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Director, Communications

    Director, Communications

    Versaterm • Mesa, Arizona, USA
    serp_jobs.job_card.full_time
    Versaterm is a global public safety solutions company helping agencies transform how they serve their communities.Since 1977 weve been building an ecosystem of intuitive tools designed for public s...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Communication Representative

    Communication Representative

    Arizona Staffing • Mesa, AZ, US
    serp_jobs.job_card.full_time
    Banner Health Corporate Call Center Operator.Primary City / State : Mesa, Arizona Department Name : Call Ctr-CAS-Corp Work Shift : Day Job Category : Marketing and Communications Health care is constantl...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Remote Digital Marketing Analysts - AI Trainer ($100-$150 per hour)

    Remote Digital Marketing Analysts - AI Trainer ($100-$150 per hour)

    Mercor • Casa Grande, Arizona, US
    serp_jobs.filters.remote
    serp_jobs.job_card.temporary
    Role Overview • • Mercor is seeking experienced digital marketing analytics professionals to support a performance optimization project with a top-tier analytics consultancy.This engagement focuses o...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_1_day • serp_jobs.job_card.promoted
    Remote Online Product Support - No Experience

    Remote Online Product Support - No Experience

    GLOCPA • Fountain Hills, Arizona
    serp_jobs.filters.remote
    serp_jobs.job_card.full_time
    We’re looking for Customer Support Product Testers across the US to work from home and help top brands improve their products before they hit the market.serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Marketing Specialist

    Marketing Specialist

    Coca Cola • Fountain Hills, AZ, USA
    serp_jobs.job_card.full_time
    Join the Coca Cola team and be part of a world-renowned company committed to sustainability, diversity, and innovation.As a Marketing Specialist, you will work with a team to develop and execute ma...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Med Tech 1st Shift 6a-2p

    Med Tech 1st Shift 6a-2p

    Caliche Senior Living • Casa Grande, AZ, United States
    serp_jobs.job_card.full_time
    Our mission at Watermark Retirement Communities is to create extraordinary and innovative communities where people thrive. For Watermark, community includes more than just the wonderful residents we...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Inbound Retention Rep - Career Growth

    Inbound Retention Rep - Career Growth

    EchoStar • CASA GRANDE, Arizona, United States
    serp_jobs.job_card.full_time
    Are you highly competitive, motivated by results, and looking for a role where your earning potential has no limits? Our award-winning Inside Sales & Retention teams excel at driving customer decis...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Remote Editorial Specialist

    Remote Editorial Specialist

    Outlier • Mesa, AZ, United States
    serp_jobs.filters.remote
    serp_jobs.job_card.full_time
    Earn up to $15 / hour + performance bonuses.Outlier, a platform owned and operated by Scale AI, is looking for.If you're passionate about improving models and excited by the future of AI, this is you...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Student Services Analyst (Welcome Center Lead)

    Student Services Analyst (Welcome Center Lead)

    Maricopa Community College District • Mesa, AZ, United States
    serp_jobs.job_card.full_time +1
    Student Services Analyst (Welcome Center Lead).Monday - Friday, 8am - 5pm; some evenings and weekends may be required.Summer Hours : Monday - Thursday, 7am-6pm. The Maricopa County Community College ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Director of Consolidations and Reporting

    Director of Consolidations and Reporting

    Vaco by Highspring • Fountain Hills, Arizona, United States
    serp_jobs.job_card.permanent
    Director of Consolidations and Reporting.Vaco has partnered with a prestigious company to hire their next Director of Consolidations and Reporting. This high-visibility role puts you at the center o...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Remote Side Hustle Evaluator - Flexible Online Gig Work

    Remote Side Hustle Evaluator - Flexible Online Gig Work

    Finance Buzz • Fountain Hills, Arizona, US
    serp_jobs.filters.remote
    serp_jobs.job_card.temporary
    Are you looking to earn extra income from the comfort of your home? We're seeking motivated individuals to explore and test a variety of remote side hustle opportunities featured on FinanceBuzz.Thi...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Work from Home / Online Opportunity - Part-time with Flexible Scheduling & No Experience Necessary!

    Work from Home / Online Opportunity - Part-time with Flexible Scheduling & No Experience Necessary!

    HomeJobFinder • Coolidge, AZ
    serp_jobs.filters.remote
    serp_jobs.job_card.part_time
    Remote Opportunity : Link Posting Marketing Rep (No Experience Needed!) Are you self-driven, reliable, and ready to earn from anywhere? We’re looking for motivated individuals to jo...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted