Director Of Sales Marketing

Director of Sales and Marketing - Sonesta Select Boca Raton We’re seeking a dynamic and motivated Director of Sales to lead the charge in driving revenue and achieving ambitious sales goals at our busy Sonesta Select Boca Raton. In this role, you’ll design and execute strategic sales plans, set revenue targets, train and mentor sales personnel, and ensure we generate both new and repeat business across multiple market segments—including corporate, group, and extended stay. The ideal candidate is a leader, innovator, and hands-on sales professional with a strong work ethic and at least two years of hotel sales experience. If you’re ready to take on an exciting challenge, make a meaningful impact, and help position our hotel as the top choice in the market—apply today! Responsibilities :

• Develop and implement strategic sales initiatives to maximize revenue and market share across all segments.
• Lead outbound sales efforts, including in-person cold calls, networking, and phone solicitation to local businesses, travel planners, and community organizations.
• Design and oversee sales strategies and revenue targets, ensuring alignment with hotel objectives.
• Train, mentor, and evaluate sales personnel to build a high-performing team.
• Analyze market data to identify opportunities, anticipate trends, and stay ahead of competitors.
• Maintain accurate weekly and monthly sales reports and collaborate with department heads to keep all stakeholders aligned on performance and strategy.
• Represent the hotel at community events, trade shows, and networking functions to enhance visibility and develop new partnerships. Qualifications :
• Minimum 2 years of hotel sales experience required, with at least 1 year in a leadership role preferred.
• Proven track record in lead generation, closing sales, and achieving revenue goals.
• Excellent leadership, communication, negotiation, and analytical skills.
• Proficiency in Microsoft Office and CRM / sales reporting tools.
• Bachelor’s degree in Business, Marketing, Hospitality, or a related field preferred (high school diploma or GED required).
• Valid driver’s license and ability to travel locally for business.
• Knowledge of the Boca Raton market. Compensation : $70,000 - $75,000 yearly
• Develop and implement strategic sales initiatives to maximize revenue and market share across all segments.
• Lead outbound sales efforts, including in-person cold calls, networking, and phone solicitation to local businesses, travel planners, and community organizations.
• Design and oversee sales strategies and revenue targets, ensuring alignment with hotel objectives.
• Train, mentor, and evaluate sales personnel to build a high-performing team.
• Analyze market data to identify opportunities, anticipate trends, and stay ahead of competitors.
• Maintain accurate weekly and monthly sales reports and collaborate with department heads to keep all stakeholders aligned on performance and strategy.
• Represent the hotel at community events, trade shows, and networking functions to enhance visibility and develop new partnerships.

Compensation :

$70,000-$75,000 per year