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Insights Analyst

HighwireSan Francisco, CA, US

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Insights Analyst

San Francisco, CA / New York, NY / Jersey City, NJ

The Analyst, Highwire Intelligence Group will play a crucial role in delivering actionable, data-driven insights to support client strategies. You'll dive into the world of data to craft compelling narratives that empower our clients in the fast-evolving technology and healthcare sectors. If you're excited about the intersection of data, technology, and communications and are eager to contribute to building a leading agency capability, this role is perfect for you.

Key Responsibilities

Data Analysis & Insights : Analyze social media, web, and traditional media data to generate insights that inform strategic communications and marketing decisions.
Media Monitoring & Listening : Develop and execute Boolean queries to monitor conversations across social media and online news platforms, identifying emerging trends and themes.
Data Visualization & Storytelling : Build engaging and insightful data stories and visualizations using tools like Google Sheets, Google Slides, PowerPoint and Tableau to communicate key findings.
Performance Measurement : Use analytics platforms (e.g., Google Analytics, Sprout Social, Meltwater) to assess content performance and provide recommendations for optimization.
Market Research : Conduct market and competitor analysis to establish baseline knowledge and uncover opportunities.
Automation & Tools : Leverage tools like Excel, Quid, and AI-driven platforms for efficient data collection and analysis.
Collaboration : Work closely with internal teams, including account leads, to integrate data insights into broader communication strategies.

Qualifications

Experience : 2-5 years in analytics, preferably in PR, marketing, or advertising, with a focus on technology and healthcare sectors.

Technical Skills : Proficient with Google Suite (especially Sheets and Slides), data visualization tools, and media monitoring software (e.g., Quid, StatSocial, SimilarWeb).

Data-Driven Mindset : Passionate about working with data to derive insights and confidence in translating these into actionable recommendations.

Communication : Strong verbal and written communication skills, with the ability to present data clearly and persuasively.

Attention to Detail : Highly organized, with excellent time management and a keen eye for detail.

Critical Thinking : Capable of identifying trends and solving strategic problems using data.

Digitally Savvy : Familiarity with social platforms and emerging trends in digital and social media.

What You'll Gain

Experience working with high-profile clients, exposure to cutting-edge analytics techniques, and the opportunity to shape strategies that drive real impact in the technology and healthcare spaces.

Highwire Perks

Competitive salary

Merit-based bonuses and promotions

Hybrid work model to suit your schedule and lifestyle

Excellent vacation policy including extended break for summer and winter holiday

Participate in Empower Hours on Fridays; Team has the ability to log off by 3pm

401K Match

Medical and dental benefits / FSA

Paid Parental Leave

Commuter Benefit

Growth Mindset Stipend of $100 annually for books, exhibitions, etc.

Technology reimbursement

Wellness benefit

Donation Match

Mentorship

Monthly recognition programs

Employee referral bonus

New business referral bonus

Quarterly Highwire fun events Thanksgiving is our favorite holiday

Dog friendly work environment

Extremely supportive, nurturing environment with many opportunities for learning and growth

54,000 - $72,000 a year

Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography.

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Analyst • San Francisco, CA, US