Marketing & Communications Supervisor

Full-Time Non-Exempt

JOB SUMMARY

Manage the development coordination and implementation of independent living and new development marketing plans. Collaborates with Health Services marketing to ensure that the integrity of the continuum marketing message is achieved. Drive the creative execution process off all sales and marketing materials. Develop social media content write compelling copy for various platforms and lead the video production process from concept to final delivery. Responsible for research data collection review and interpretation related to marketing initiatives and tactics. Lead event planning coordination and implementation. Lead develop and oversee the execution of the internal and external communication efforts. Responsible for shaping and maintaining the organizations voice across all channels ensuring consistent messaging and brand alignment. Supportive of the Village mission values and service / hospitality (PRIDE) expectations. Completes training hours as required by policy.

ESSENTIAL JOB FUNCTIONS

• Develop manage and execute the marketing plans for IL and new development projects.
• Responsible for measuring KPIs and calculating ROI on marketing initiatives.
• Serves as key liaison and project manager with an in-house design team freelancers or outside vendors to develop promotional materials.
• Develop marketing materials to assist retirement consultants in the sales process.
• Manage and implement content for social media and other digital campaigns crafting persuasive engaging and brand-consistent copy including creating original posts engaging with audiences and staying on top of industry trends.
• Manage the website content for independent living.
• Oversee the competitive analysis on a regular basis.
• Works with the health services marketing division to ensure strong collaboration and provide a cohesive marketing and brand message for IL marketing and promotes continuity throughout the continuum at John Knox Village
• Take the lead on video content creation conceptualizing ideas writing scripts collaborating with production teams and ensuring the final product is of the highest quality.
• Promotes the Village image and brand in all marketing and advertising materials media and events in support of the Villages strategic plan business goals vision mission and values.
• Develop and implement effective internal and external communication strategies.
• Manage and maintain brand messaging across all channels (press social media website newsletters etc.).
• Draft and edit press releases speeches articles and other communications materials.
• Act as a media liaisonbuild and maintain relationships with journalists and media outlets.
• Monitor analyze and report on media coverage and campaign performance.
• Manage crisis communications and provide strategic counsel to leadership.
• Supervise and support communications staff freelancers or external agencies.
• Stay up to date with communication trends tools and technologies.
• Adheres to all safety regulations and requirements.
• Handles stress well and gets along with others within the workplace and with customers outside the department.
• Maintains acceptable standards of workplace conduct.
• Other duties as assigned.

The responsibilities described above represent the primary responsibilities of the job. Other responsibilities may be assigned by the supervisor as warranted by business needs. The incumbent is expected to perform all assigned responsibilities .

ESSENTIAL QUALIFICATIONS

Education :

Licenses / Certifications

Knowledge and Skills (required unless otherwise noted) :

Experience

SPECIAL WORKING CONDITIONS

PHYSICAL AND MENTAL DEMANDS

The physical demands described below are representative of those that must be met by an individual to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

SUPERVISION RECEIVED

Directly reports to the Manager of Marketing and Communications.

SUPERVISION GIVEN

Provides daily oversight to marketing and communications associates and manages the work of outside agency employees and consultants.

EOE / D / V

Nicotine-Free Workplace

Post-offer background check and health screening required

Questions can be directed to

Required Experience :

Manager

Key Skills

Internal Control,Accounting And Auditing,Accounts Handling,General Services,Elevator,Brand

Employment Type : Full-Time

Experience : years

Vacancy : 1