Director of Sales and Marketing

Oversees the overall revenues of the entire property. Develops and executes the property Sales and Marketing plan and is responsible for directing coordinating training and supervising staff in all Sales Marketing Revenue Management Event Services & Planning Resort Reservations to maximize revenue and profits and to improve the hotels performance in the marketplace.

• Responsible for the Leadership development and implementation of short- and long-term strategies designed to positively impact all revenue streams. Focus on Rooms Events Food & Beverage to include the Sonoma Golf Club and off property catering venues & Winery Partners. Achieve / exceed hotel revenue goals; increase market share performance.
• Create and produce hotels Annual Multi-Year Commercial Strategy Plan in partnership with property leaders.
• Create strategic presentations for ownership and internal constituents to best discuss business decisions business performance strategic plans and associated ROI of initiatives.
• Integrate performance needs of the hotel with the solutions designed by the Fairmont brand enterprise in each key segment the hotel serves.
• Work in conjunction with Commercial Leadership and Brand e-Commerce teams to build and establish hotels B2B marketing digital marketing social media public relations and communications channels. Provide guidance / direction to these teams assuring online hotel content is accurate and effective.
• Collaborate with Commercial Leaders to establish optimal business mix; review and validate revenue forecasts develop strategies for different demand periods; review and approve retail and group pricing strategies.
• Develop and manage departmental expense budget and forecasts.
• Train and monitor Group Transient and Events contractual legal and risk agreement practices.
• Leverage / maximize Sales and Events booking platforms maintain all company policies and procedures associated with managing these systems.
• Manage Accelerate including Goal Setting and the Fairmont Sales Incentive Program.
• Identify recruit develop and retain best in class Sales and Marketing professionals; while maintaining a person in the pocket for all key positions managed.
• Liaise with Fairmont Global Sales regional support and brand teams to maximize the performance of the asset.
• Build strong partnerships with Ownership Sonoma Golf Club Sonoma County Tourism Sonoma Valley Tourism Bureau Vintners and Growers Associations other key community groups & associations influencers and 3rd party travel partners.
• Demonstrate a high level of engagement with customers from all market segments.
• Ensure sales manager travel to feeder markets and key tradeshows.
• Research analyze and monitor financial technological and demographic factors assuring all market opportunities are capitalized on.
• Develop and maintain detailed and real time knowledge of competitor activity; be nimble and manage change accordingly..
• Collocate with Marketing and PR Leadership oversee the hotels activation and promotion activities leveraging all marketing mediums e.g. print electronic direct mail for all areas of the hotel.
• Actively participate in RM Sales PR Digital E-Commerce Operations and Executive Committee meetings as required.
• Direct an integrated approach to Sales PR Digital E-Commerce Revenue Management Spa Resort Reservations and F&B to maximize the profit and positioning of the asset.
• Provide direction to Sales and Catering in determining the ROI of initiatives and business decisions to further maximize profit.

Qualifications :

Annual Salary range $170000 - $190000

Additional Information :

Fairmont Sonoma Mission Inn & Spa an elegant Spanish mission-style Inn boasts exceptional accommodation in the heart of Wine Country.  As one big team community of service professionals we come together and work with a common purpose to welcome connect and serve others.

Visa Requirements :  Applicants must be able to provide proof that they are legally able to work in the United States.

Our commitment to Diversity & Inclusion :

We are an inclusive company and our ambition is to attract recruit and promote diverse talent.

Fairmont Sonoma Mission Inn & Spa is an Equal Opportunity Employer EOE / M / F / V / what you love care for the world dare to challenge the status quo! #BELIMITLESS

Remote Work : No

Employment Type : Full-time

Key Skills

Sales Experience,Marketing,Hotel Experience,Hospitality Experience,Assisted Living,Management Experience,Revenue Management,Sage,Salesforce,Sales Management,Team Management,Memory Care

Experience : years

Vacancy : 1