Director, Social Media

About The Company

goop is a lifestyle platform dedicated to exploration, curation, and groundbreaking conversation. From its award-winning beauty and fashion lines to its expansive editorial lens, goop invites women to embrace the process of becoming, and to discover deep joy in the pursuit of pleasure, beauty, and growth in all phases of life.

Gwyneth Paltrow began goop in the fall of 2008 as a weekly newsletter. It has expanded into a beauty, fashion, and food business that’s also known for its products, curation, podcast, TV shows, live events, and retail stores.

About You

You are a dynamic social media leader with a refined aesthetic sensibility and an instinct for what sparks cultural conversation. Equal parts strategist and creator, you thrive at the intersection of storytelling, design, and data. You understand how to translate brand values into compelling digital content and have your finger on the pulse of social trends—knowing which to embrace, which to ignore, and how to make them distinctly “goop.” You are highly collaborative, skilled at cross-functional partnerships, and energized by guiding teams to bring ambitious ideas to life across platforms.

About The Role

The Director, Social Media will oversee the creation, execution, and evolution of goop’s social media strategy, reporting into the VP, Brand Marketing. This leader will set the vision for how goop shows up across channels, blending creativity, analytics, and cultural relevance. Partnering closely with creative, editorial, brand marketing, e-commerce, and communications teams, you’ll drive platform growth, deepen community engagement, and ensure a cohesive, elevated presence that reflects goop’s brand values. You will also be responsible for developing, mentoring, and inspiring the social media team, creating clear growth paths, and fostering a culture of creativity and accountability.

Responsibilities Include

• Lead development and execution of goop’s social media strategy across all platforms to drive engagement, growth, and cultural impact.
• Oversee social strategy, including content planning, publishing, and calendar alignment in partnership with cross-functional teams including brand, creative, editorial, wholesale, partnerships, communications, and e-commerce.
• Partner with the Creative Director and brand teams to ensure all social visuals and narratives embody goop’s elevated aesthetic and voice.
• Stay ahead of platform trends, tools, and best practices, proactively translating them into innovative, brand-right executions.
• Manage social reporting and analytics, ensuring insights inform strategy and creative direction.
• Guide and mentor the social team, fostering collaboration, creativity, and excellence in execution.
• Collaborate with Influencer and PR teams to amplify campaigns and align social strategy with broader brand initiatives.
• Own relationships with social platforms, vendors, and external partners to maximize opportunities.
• Support integrated campaign launches for beauty, fashion, content, and brand initiatives with best-in-class social activations.

Qualifications & Experience

FAQ

goop is an Equal Opportunity Employer. goop does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. All information provided by the applicant is collected, stored and processed in accordance with the terms of our CCPA Notice for Job Candidates. J ob Disclosures : No applicant disclosures related to physical requirements or ADA-related considerations are relevant for this role.

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