Associate Director of Digital Marketing Communications, Wharton External Affairs

Associate Director of Digital Marketing Communications, Wharton External Affairs

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn's distinctive interdisciplinary approach to scholarship and learning. Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.

The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.

The Associate Director of Digital Marketing Communications plays a pivotal role in shaping and executing the digital communication strategies for Wharton External Affairs to support alumni engagement and philanthropy. This individual will manage email marketing campaigns and oversee digital marketing initiatives to ensure alignment with industry best practices and Wharton's brand standards. This role requires advanced expertise in email marketing platforms and marketing automation to develop, execute, and analyze impactful campaigns. The Associate Director will work closely with the Director of Communications and Creative Director to align email marketing strategies with determined engagement and fundraising goals surrounding the School's philanthropic priorities, ensuring cohesive messaging and brand consistency across all communications deliverables. The Associate Director will also serve as a consultant and educator to internal stakeholders, fostering a culture of excellence in digital marketing communications.

Job Responsibilities :

• Oversee the design, development, proofing, and execution of email campaigns, ensuring high-quality, on-brand communications.
• Create custom queries, amp script-based dynamic templates, and email automation workflows in Salesforce.
• Develop and execute email A / B testing strategies to optimize performance.
• Design email journeys and behavioral campaigns based on alumni data, engagement, and communication preferences.
• Analyze email marketing performance, build detailed reports, and provide data-informed recommendations to stakeholders.
• Partner with Communications team members to create holistic and strategic marketing plans using email, texting, and print, following marketing compliance regulations and Wharton brand standards.

Project Management :

Technology & Innovation :

Stakeholder Collaboration and Education :

Qualifications :

Philadelphia, Pennsylvania

Wharton School

$64,500.00 - $80,000.00 Annual Rate

Salary offers are made based on the candidate's qualifications, experience, skills, and education as they directly relate to the requirements of the position, and in alignment with salary ranges based on external market data for the job's level. Internal organization and peer data at Penn are also considered.

The University of Pennsylvania is an equal opportunity employer. Candidates are considered for employment without regard to race, color, sex, sexual orientation, religion, creed, national origin (including shared ancestry or ethnic characteristics), citizenship status, age, disability, veteran status or any class protected under applicable federal, state, or local law.

Background checks may be required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.

University Benefits :