Senior Manager, DTC Design & Innovation - Naturium
Los Angeles, CA
Naturium Marketing / Full Time / Hybrid
The Senior Manager, DTC Design & Innovation is key to the growth at the heart of the business. This individual will work collaboratively with development, design, CRM, media and more to evolve the DTC ecosystem domestically and abroad to nature and grow our most loyal customer base while also identifying net new areas of opportunity that put us ahead of the pack.
Key Responsibilities :
- Manage existing D2C & TikTok Shop activities, merchandising, and PM site upgrades & CRO to deliver best-in-class onsite user experience
- Innovation : discover and deploy game-changing ways for Naturium to create cutting-edge digital experiences that excite, endear, and convert customers into loyalists at home and abroad. Enable Naturium to be the first to move on emerging channels
- Cross-Channel Synergy : manage and expand an ecosystem that meets and exceeds goals while supporting multiple channels - from CRO landing pages for media to ongoing optimizations for our Loyalty Program
- Execution : Bring together development, design, CRM, media and beyond to create an innovative DTC ecosystem that goes beyond the status quo
- Results : balancing a DTC ecosystem that supports the business and exceeds goals while also pushing forward novelty a bias for being first to a space or concept and acting quickly
Key Requirements :
4+ years DTC experienceBachelor's Degree in marketing / communications, or related field of studyHigh proficiency with Shopify & ecosystem of appsProficiency with Klaviyo, Attentive, Ordergroove, Smile.io or similarStrong project management skills & proficiency with Asana, Wrike, or similarExperience launching global DTC sites preferredD2C focus for mid size brand(s) preferredBeauty / skincare experience preferredStrong attention to detail, quality control, and the ability to work with precisionAble to think outside of the box about what's new & next & implementHighly collaborative, critical thinker with a bias for action$110,000 - $140,000 a year
This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors' discretion.
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