Content Strategist

Overview : Lockton is looking to add a Content Strategist to support our national clinical practices with its content strategy and execution to achieve business objectives. The Content Strategist will work with the People Solutions business and Lockton marketing teams to develop, coordinate, and support external and internal content that ensures precise and consistent message delivery.

The Content Strategist will enable faster innovation, development, and delivery of content and serve as a dedicated resource to ensure clinical-in-nature content is meeting all those objectives above. This position will assist in the improvement of the content development process, explore innovations like generative artificial intelligence for increased efficiency, and collaborate across disciplines, practices, geographies, and / or lines of business. They would also apply our content across our multiple channels and platforms both internally and externally.

Responsibilities :

• Develop, coordinate, and execute content strategies by providing content messaging, coordinating with team members, managing content related department deadlines, and communicating with key stakeholders
• Develop, coordinate, and support content strategy execution for multiple stakeholders, including Lockton Series, Associates and Producers
• Organize content and optimize the user journey to content locations
• Quickly update content and collateral and remove old / outdated materials
• Publish and maintain an effective library of standardized RFP responses
• Ensure Alerts and other materials are published promptly for the benefit of clients
• Ensure training and education materials are promptly updated and shared
• Support how clinical capabilities present and contribute to intellectual capital
• Offer perspectives on innovation like AI and new forms of content, that can create efficiency for the clinical teams
• Explore delivery methods like the creation of client dashboards to place all externally facing collateral
• Perform writing, copywriting, editing, and proofing of internal and external materials across multiple platforms
• Translate guidance content into other formats for publication across internal and external platforms
• Maintain precise messaging and branding consistency across online platforms
• Compile competitive information and industry best practices
• Prioritize and complete special projects as assigned
• Meet professional obligations through efficient work habits such as, meeting deadlines, honoring schedules, coordinating resources and meetings in an effective and timely manner, and demonstrate respect for others
• All work responsibilities are subject to having performance goals and / or targets established

Qualifications :

Bachelor’s degree in communication, marketing, information management or sciences or related field

Minimum 5 years’ experience in any of the fields noted above

Excellent verbal and written communication skills

Ability to work in a cross-functional team that would include collaboration with IT support, business lines, and marketing teams

Ability to excel in a detail-oriented, deadline-driven environment

Ability to prioritize tasks while maintaining constant level of high quality

Excellent project management, time management, and organizational skills

Ability to be self-motivated

Ability to complete continuing education requirements as needed

Ability to attend company, department, and team meetings as required, including industry training sessions

Ability to comply with all company policies and procedures, proactively protecting confidentiality of client and company information

Ability to efficiently organize work and manage time to meet deadlines

Ability to use office equipment and Microsoft products (Word, Outlook, PowerPoint) or similar software applications.

Ability to work on a computer for a prolonged amount of time

Ability to work outside of normal business hours as needed

Legally able to work in the United States

Having a collaborative, service-oriented attitude is critical

Having a basic understanding of healthcare and the role of employers in providing health insurance to plan members