Inbound Sales & Supplies Specialist - Grand Rapids MI

Applied Innovation is seeking an energetic, customer-focused Inbound Sales & Supplies Specialist to serve as the first impression of our sales department.

This role is pivotal in delivering our live person white glove experience, responding quickly, professionally, and knowledgeably to inbound website leads, call-in inquiries, and supply needs from new and existing clients.

You will guide prospects to the correct sales resource, sell transactional printer supplies, and uphold strict timeliness standards that reflect our commitment to service excellence.

This role is ideal for a motivated individual looking to grow their career in sales within a fast-paced, team-oriented environment.

Responsibilities include but are not limited to :

• Serve as the first point of contact for inbound website form submissions and phone inquiries.
• Respond to inbound leads within 15 minutes , meeting timeliness KPIs.
• Qualify inbound prospects to understand needs and assign / schedule with the appropriate sales rep or specialist.
• Contact clients who purchased equipment without a service contract to offer and sell transactional supplies such as toner, ink, roll paper for wide-format printers and thermal printer media.
• Achieve monthly and quarterly gross profit targets tied to monthly and quarterly bonuses.
• Maintain accurate records of interactions and activities in SalesForce.com.
• Collaborate closely with the Supplies Team for expertise, quoting support, and product knowledge.
• Deliver exceptional customer service and uphold Applied Innovation’s brand as a trusted partner.

Requirements :