Vice President of Marketing (Bakersfield)

Vice President of Marketing

About the Company

Leading producer & supplier of refrigerated beverages

Industry

Food & Beverages

Type

Privately Held, Private Equity-backed

Founded

1915

Employees

1001-5000

Categories

• Food Processing
• Food

Business Classifications

About the Role

The Company is seeking a Vice President of Marketing to take on a pivotal role in owning the brand strategy, equity, innovation, and communications for its beverage and dressing brands. The successful candidate will be responsible for the financial, consumption, and equity performance of the brands, and will lead the development and execution of long-term business strategies. This includes architecting brand foundations, leading the innovation and renovation pipeline, and managing a multi-million dollar marketing budget. The role demands a leader who can drive business decisions with data-backed recommendations, influence P&L levers, and foster a culture of creativity and agility. The ideal candidate will have a minimum of 10 years' brand management experience, a proven track record in brand reinvention, and the ability to rally the organization behind a vision.

Applicants for the Vice President of Marketing position at the company should be passionate, consumer-obsessed, and possess a find-a-way attitude with a growth mindset. The role requires a visionary thought leader who is a creative problem solver, adept at balancing short-term priorities with long-term strategies, and highly comfortable with fostering an environment that embraces change. A Bachelor's degree is required, with an MBA or Masters preferred, and a minimum of 5 years' direct P&L ownership experience. The candidate should have a deep understanding of consumer data, experience in leading high-performing marketing teams, and a proven track record of strong cross-functional collaboration. Preferred qualifications include experience in a mid-size or start-up company, a history of turning around mature brands, and the ability to partner with sales in high-stakes customer meetings.

Hiring Manager Title

Chief Marketing Officer

Travel Percent

50%

Functions