Retirement Product Marketing Director

Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them.

Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself.

The Retirement Product Marketing Director is responsible for owning and delivering the Empower value proposition and brand story to B2B audiences through the development and implementation of a cohesive system of promotional and selling / marketing materials.

Critical external audiences include retirement plan sponsors and retirement consultants / advisors, with a focus on Empower's Large, Mega and Not-for-Profit (LMN) market segment, with a focus on high visibility brands. This individual is expected to have a comprehensive understanding of retirement services offerings, the retirement industry, a sophisticated marketing background, and client service and / or sales expertise. This position reports directly to the Vice President of Retirement Product Marketing. The success measure of this role is tightly aligned to addressing the sales and client management objectives of the LMN business segment. The role will partner with other marketing professionals and be supported by our internal creative agency.

What you will do :

• Serve as the primary Marketing contact for Product Development, Sales and Service teams for all LMN-specific initiatives and for additional cross-segment initiatives. Partner closely for opportunities to innovate and evolve the product offer
• Establish a market-leading narrative and value proposition for the LMN segment, including connection to thought leadership content
• Develop sophisticated, cost-effective multi-media selling systems, and train sales teams on their effective use. Create and own compelling marketing programs with a focus on digital execution
• Seek and interpret data analytics and develop case studies to validate results and support sales
• Identify key provider selection priorities for plan sponsors, advisors and consultants, based on market segment
• Measure effectiveness across a variety of dimensions to continuously refine the selling system
• Guide promotion strategy, especially for priority product launches and campaigns. Evaluate and manage return on marketing investment
• Gather marketplace feedback and insights; respond efficiently to requests or ideas that can drive results
• Keep current on legislative and regulatory developments that may impact or create distribution opportunities
• Potential participation in intermediary site visits or due diligence meetings; limited travel required

What you will bring :

What will set you apart :

What we offer you

We offer an array of diverse and inclusive benefits regardless of where you are in your career. We believe that providing our employees with the means to lead healthy balanced lives results in the best possible work performance.

Base Salary Range

$123,000.00 - $178,350.00

The salary range above shows the typical minimum to maximum base salary range for this position in the location listed. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation offered may vary from posted hiring range based upon geographic location, work experience, education, licensure requirements and / or skill level and will be finalized at the time of offer.

Equal opportunity employer

We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to age (40 and over), race, color, national origin, ancestry, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, religion, physical or mental disability, military or veteran status, genetic information, or any other status protected by applicable state or local law.

Job Posting End Date at 12 : 01 am on :

12-10-2025

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