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Senior Manager Digital Loyalty & E-Commerce (Aesthetics Med Device)
Senior Manager Digital Loyalty & E-Commerce (Aesthetics Med Device)Bausch Health • Bridgewater, New Jersey, USA
Senior Manager Digital Loyalty & E-Commerce (Aesthetics Med Device)

Senior Manager Digital Loyalty & E-Commerce (Aesthetics Med Device)

Bausch Health • Bridgewater, New Jersey, USA
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Join our global diversified pharmaceutical company enriching lives through our relentless drive to deliver better health outcomes to our patients. We are all in it together to make a difference. Be a part of a culture that doesnt just wait for change but actively creates itwhere your skills and values drive our collective progress and impact.

The Senior Manager Digital Loyalty & E-Commerce will lead the build launch and ongoing optimization of Soltas integrated B2B2C Loyalty and E-Commerce Ecosystem spanning Thermage Fraxel and Clear Brilliant.

This role will be instrumental in translating the enterprise digital strategy into an operational platform that deepens provider relationships drives patient retention and delivers measurable revenue growth.

Partnering cross-functionally with IT Legal / PRC Sales and Marketing the Senior Manager will manage the full lifecycle of the program - from vendor coordination and platform development to rollout analytics and optimization. This role combines strategic execution operational discipline and digital acumen to ensure a seamless experience for both providers and patients

  • RESPONSIBILITIES

Program Development & Launch

  • Drive execution of Soltas B2B2C loyalty and e-commerce roadmap across all six workstreams (strategy compliance data experience pilot change management).
  • Serve as daily operational lead between Solta and implementation vendors (McKinsey Kingsmen or others) through design build and launch phases.
  • Translate business objectives into actionable user stories workflows and technical requirements in partnership with IT and CRM / ERP teams.
  • E-Commerce & Loyalty Platform Management

  • Oversee configuration testing and deployment of the loyalty platform and integrated ordering portal.
  • Establish operational workflows for onboarding rewards management order fulfillment and customer support.
  • Partner with Marketing to develop promotional programs and campaigns leveraging the platform.
  • Data Analytics & Reporting

  • Collaborate with CRM and Data teams to define data flows dashboards and KPIs that measure provider engagement patient retention and ROI.
  • Ensure integrity of data collection reporting cadence and accuracy of performance insights.
  • Recommend data-driven optimizations to drive adoption and profitability.
  • Compliance & Governance

  • Partner with Legal PRC and Regulatory Affairs to maintain ongoing compliance across promotional incentive and data privacy requirements.
  • Ensure PRC workflows are embedded in all content user journeys and communications.
  • Cross-Functional Leadership & Change Enablement

  • Lead field training and communications in partnership with Commercial Ops and Sales.
  • Manage agency and vendor relationships to ensure timely compliant deliverables.
  • Support change management user adoption and process improvements post-launch.
  • Maintenance & Continuous Improvement

  • Oversee post-launch performance system updates and vendor support.
  • Lead quarterly program reviews and continuous improvement initiatives.
  • Evaluate new capabilities or integrations to expand platform functionality and ROI.
  • QUALIFICATIONS
  • Required :

  • Bachelors degree in Marketing Business or related field.
  • Minimum 710 years of experience in Digital Marketing CRM or E-Commerce within healthcare aesthetics or regulated industries.
  • Proven experience managing large-scale platform builds or loyalty programs (B2B or B2C).
  • Strong technical understanding of ERP / CRM systems (Microsoft D365 Salesforce preferred).
  • Demonstrated ability to manage external agencies and cross-functional stakeholders.
  • Exceptional project management skills with strong communication and executive reporting capabilities.
  • Preferred :

  • MBA or advanced degree in Marketing or Digital Strategy.
  • Experience launching integrated loyalty and e-commerce ecosystems across B2B2C models.
  • Familiarity with PRC / Med-Legal processes in a healthcare or pharmaceutical environment.
  • Strong analytical background with proficiency in dashboards and data visualization tools.
  • The range of starting base pay for this role is $150K-$213K. Actual starting pay will be based on a wide range of factors including but not limited to relevant skills experience qualifications education and addition to base pay this position is eligible for participation in either (i) our annual bonus program or (ii) a sales incentive plan.

    Benefits package includes a comprehensive Medical (includes Prescription Drug) Dental Vision Flexible Spending Accounts 401(k) with matching company contribution discretionary time off paid sick time tuition reimbursement parental leave short-term and long-term disability life insurance accidental death & dismemberment insurance paid holidays employee referral bonuses and employee discounts.

    We are an Equal Opportunity Employer. EOE Disability / Veteran. We are committed to building diverse teams representative of the patients and communities we serve and we strive to create an inclusive workplace that cultivates collaboration.

    Required Experience :

    Senior Manager

    Key Skills

    Digital Marketing,Marketing,Google Analytics,Growing Experience,Conversion Optimization,Google AdWords,Hybris,Magento,Account Management,SEO,E-Commerce,Analytics

    Employment Type : Full Time

    Experience : years

    Vacancy : 1

    Monthly Salary Salary : 150 - 213

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