Director, Ad Product Marketing

Director, Ad Product Marketing

Location

New York

Business Area

News and Media

Ref #

10047216

Description & Requirements

The Director of Ad Product Marketing sits at the intersection of marketing, product, and sales - defining how Bloomberg Media's advertising solutions are positioned, packaged, and brought to market. This role ensures that our commercial storytelling, product strategy, and client value proposition are seamlessly aligned, empowering sales teams to engage clients with confidence and transparency.

This leader will play a pivotal role in crafting the narrative for Bloomberg Media's rapidly growing video ecosystem - spanning linear, digital video, streaming, and OTT - ensuring that our premium content and technology solutions deliver measurable impact for advertisers. The ideal candidate combines strategic vision with deep expertise in video advertising, a proficiency in B2B marketing, and a passion for translating innovation into business growth.

Key Responsibilities

Go-to-Market Strategy

Lead go-to-market strategy for new and evolving advertising products, with a focus on video, streaming, and OTT solutions.

Ensure product market fit through a deep knowledge of the needs of video ad buyers.

Define positioning, messaging, and narratives that articulate Bloomberg's differentiated value in video and cross-platform advertising.

Partner with Product and Commercial Strategy to prioritize innovation opportunities and ensure readiness for global market rollout.

Sales Enablement and Packaging

Build compelling product narratives and sales materials that simplify sophisticated capabilities and highlight measurable outcomes - including one-sheets, playbooks, and case studies.

Training programs in partnership with global sales and enablement leadership to ensure consistent messaging and adoption across markets and formats.

Translate performance insights, client feedback, and competitive intelligence into product refinements and go-to-market optimization.

Market and Competitive Intelligence

Lead analysis of trends in streaming, connected TV, and digital video advertising, identifying emerging technologies and new monetization models.

Maintain a deep understanding of the competitive landscape to advise product strategy and differentiation.

Collaborate with Insights & Research to harness Bloomberg's proprietary data and audience understanding to drive commercial advantage.

Cross-Functional Leadership

Serve as a connector across Product, Marketing, Sales, Operations, and Editorial teams, ensuring strategic alignment and detailed execution.

Champion a culture of innovation, data-driven storytelling, and commercial excellence across the organization.

Qualifications

10+ years of experience in advertising, marketing strategy, or product marketing within a media, technology, or advertising platform environment.

Proven ability to translate media capabilities into market narratives and sales enablement programs that drive revenue growth.

Strong understanding of digital advertising ecosystems, ad tech infrastructure, and data-driven marketing.

Outstanding storytelling, writing, and presentation skills - with a track record of influencing senior internal and client partners.

Analytical perspective with the ability to use research, trends, and performance insights to develop strategic decisions.

Collaborative leadership style, comfortable navigating complexity and driving alignment across global teams.

Preferred Experience

Background in B2B media, enterprise advertising platforms, or premium video streaming environments.

Experience working with financial, technology, or professional services advertisers

Salary Range = 145000 - 180000 USD Annually + Benefits + Bonus

The referenced salary range is based on the Company's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education / training and skill level.

We offer one of the most comprehensive and generous benefits plans available and offer a range of total rewards that may include merit increases, incentive compensation (exempt roles only), paid holidays, paid time off, medical, dental, vision, short and long term disability benefits, 401(k) +match, life insurance, and various wellness programs, among others. The Company does not provide benefits directly to contingent workers / contractors and interns.

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Bloomberg is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin, race, religion or belief, sex, sexual orientation, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy or parental leave, protected veteran status, status as a victim of domestic violence, or any other classification protected by applicable law.

Bloomberg is a disability inclusive employer. Please let us know if you require any reasonable adjustments to be made for the recruitment process. If you would prefer to discuss this confidentially, please email amer_recruit@bloomberg.net