Graphic Designer

At Backcountry, our mission is to connect people to their passions. Our four online stores—Backcountry, Competitive Cyclist, MotoSport and, SteepandCheap—aim to supply our customers with the gear, knowledge, and inspiration necessary to get out there and chase down life’s greatest moments. We do this by providing the biggest and best assortment of premium outdoor products, superior shopping experience, personalized Gearhead expertise, lightning-fast and accurate fulfillment, and inspirational, informative, and community-centered content. Backcountry is seeking a forward-thinking Graphic Designer who is passionate about the outdoors and the evolving landscape of design technology. This role is ideal for a creative professional who not only excels in traditional design but also leverages the latest AI tools—such as Midjourney, Google Veo, and similar platforms—to elevate visual storytelling and campaign execution. You will play a pivotal role in shaping the visual identity of Backcountry’s content across digital, print, and video, while pioneering the integration of AI as a core creative resource.This role is challenging – above and beyond the day-to-day responsibilities, you’ll have a big role within a fast-paced team. This position will report into the Design Manager.

What you get to do every day :

• Conceptualize and Execute Designs : Develop creative concepts and execute graphic designs for a variety of content, including digital campaigns, social media, video, print, and product branding.
• AI-Driven Design : Integrate AI tools (, Midjourney, Google Veo, Adobe Firefly) into the design workflow to generate, iterate, and enhance visual assets, ensuring efficiency and innovation in creative output.
• Brand Consistency : Uphold and evolve Backcountry’s visual identity across all touchpoints, ensuring consistency and alignment with brand guidelines.
• Collaboration : Work closely with copywriters, producers, videographers, and marketing teams to deliver cohesive, high-impact campaigns.
• Content Adaptation : Repurpose and adapt creative assets for various platforms and formats, utilizing AI to streamline the process and maintain quality.
• Trend Monitoring : Stay current with design trends, AI advancements, and best practices, proactively introducing new techniques and tools to the team.
• Asset Management : Organize and maintain a library of design assets, including those generated or enhanced by AI platforms.

What you bring to the role :

Preferred Qualifications :

Why AI matters at Backcountry :

What’s in it for you? Joining Backcountry isn’t just about having a seat at the table—it’s about helping redesign the table entirely. You’ll be challenged, stretched, and supported as you grow faster than you thought possible. In addition to competitive compensation, we offer :

What our interview process looks like :

For US-based candidates, this posting is intended for candidates that reside in the following states : AZ, DE, FL, GA, IN, LA, MI, MS, MO, NV, NC, OK, OR, PA, TN, TX, UT, VA, WV, WI, and WY.Our preference is for candidates who reside near our hubs in Northwest Indiana, Austin, Texas, and Toronto, Ontario. Washington state applicants only : If you believe that this job posting does not comply with applicable Washington state law, please notify us by sending an email to WAC. The CSC family of brands provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, provincial, state or local laws. It is unlawful in Massachusetts to require or administer a lie-detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. The CSC family of brands is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, please contact . The CSC family of brands provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, provincial, state or local laws. It is unlawful in Massachusetts to require or administer a lie-detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. The CSC family of brands is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, please contact .