Digital Marketing Specialist

Job brief

We are seeking a talented and passionate Digital Marketing Specialist to join our dynamic team. The ideal candidate will have a strong understanding of digital marketing strategies and tactics, with a focus on driving brand awareness, generating leads, and increasing online sales.

Responsibilities :

• Develop and execute comprehensive digital marketing campaigns :
• Under the guidance of the Marketing Manager, create and implement effective digital marketing strategies aligned with overall business objectives.
• Manage and optimize various digital marketing channels, including :
• Search Engine Optimization (SEO)
• Pay-Per-Click (PPC) advertising
• Social media marketing
• Content marketing
• Track and analyze campaign performance :
• Monitor key performance indicators (KPIs) to measure the success of digital marketing initiatives.
• Utilize analytics tools to gather insights and identify areas for improvement.
• Generate regular reports on campaign performance and provide actionable recommendations.
• Stay up to date with industry trends :
• Keep abreast of the latest digital marketing trends, technologies, and best practices.
• Continuously explore innovative approaches to enhance campaign effectiveness.
• Collaborate with cross-functional teams :
• Work closely with the marketing, sales, and product teams to ensure alignment and synergy.
• Analyze and provide recommendations on the allocation and utilization of digital marketing budgets.
• Optimize spending to maximize ROI.

Qualifications :

Preferred Qualifications :

If you are a highly motivated and results-oriented individual with a passion for digital marketing, we encourage you to apply.