Marketing Director

Marketing Director

Under the supervision of the AVP of Marketing, the Marketing Director is responsible for developing, implementing, and managing strategic marketing and communication initiatives that promote Fox Chase Cancer Center's services, enhance brand awareness, drive patient engagement, and support service line growth objectives. This role requires a dynamic leader who can collaborate across clinical, operational, research and administrative teams and effectively execute marketing activities in coordination with the digital team, the Key Account Management (KAM) team, Communications, Institutional Advancement, etc. Key responsibilities include strategic planning, brand management, creative and media execution; partnerships and event support, market intelligence, data-driven decision making, and team leadership.

Education : Bachelor's Degree in Marketing, Communications, Business Administration, or a related field Required. Master's Degree Preferred.

Experience : 7 years of marketing leadership experience, preferably in healthcare, oncology, or a related field Required. Experience in advertising, digital marketing, and market research Required. Proven leadership and project management experience Required. Strong understanding of healthcare marketing compliance (e.g., HIPAA regulations) Required. Excellent communication, writing, and presentation skills Required. Ability to work collaboratively with diverse stakeholders, including physicians, executives, and patients Required.