Marketing and Creative Content Manager

The Arc Erie County New York has been supporting children and adults with disabilities, and their families in achieving their desired quality of life by creating opportunities through comprehensive services for over 65 years.

Marketing & Creative Content Manager

Location : Williamsville, NY

Department : Administration- Marketing & Community Outreach

Status : Full Time (40 hours), Non Exempt

Make a Difference, Lead with Purpose! The Arc Erie County NY is seeking a dynamic and experienced Marketing & Creative Content Manager to execute marketing campaigns, conduct market research, create promotional materials, and handle administrative tasks to ensure smooth campaign operations. This position plays an essential role in expanding community awareness, promoting The Arc Erie County’s programs and services, and extending the agency’s brand through creative marketing initiatives. Assists the Director of Marketing & Community Outreach.

What You’ll Do :

Assists in the planning, coordination, and execution of integrated marketing campaigns to promote agency programs, services, and events.

Supports the Director of Marketing & Community Outreach in implementing strategies to increase community awareness, donor engagement, and program utilization.

Help design, layout, and produce a variety of marketing materials for digital and print platforms, including brochures, flyers, newsletters, booklets, fact sheets, presentations, advertisements, and social media content.

Draft engaging pieces and graphics for social media, agency website, email, and promotional materials that align with the agency’s mission and branding guidelines.

Produce short promotional videos highlighting agency programs, individuals that the agency supports, and fundraising events.

Assist in organizing and supporting marketing and fundraising events, including the “Ale Trail,” membership drives, and community outreach activities.

What You’ll Bring :

• Bachelor’s Degree in Graphic Design, Marketing, Social Media, Web Management, and / or a related field PLUS a minimum of three years’ experience in a communication / graphic design, web management, and / or social media role.

OR

AND

Proficiency in the latest Adobe Creative Suite

Be able to provide writing samples and previous examples of work in graphic design / media in special events.

Valid NYS Driver’s License and reliable transportation : travel; throughout WNY required

Authorization to work in the United States

Why Join The Arc Erie County NY?

We offer a mission-driven workplace where your leadership directly enhances the lives of independence of people with developmental disabilities. Be part of a collaborative team that values integrity, respect, responsibility and innovation. Some additional perks include :

Annual salary between $55,000 - $65,000 (based on experience)

Monday – Friday work week

Affordable health, dental, vision, and life insurance

Room for advancement

On demand pay

Working with experienced management

Paid training

Automatic Paid Time Off (PTO)

Tuition Reimbursement

10 paid holidays off

Employee discounts

See our full job description listed below :

Job Description

Job Title :

Marketing & Creative Content Manager

Department :

Administration — Marketing & Community Outreach

Job Grade : Position Summary :

The Marketing & Creative Content Manager supports the Marketing & Community Outreach team by executing marketing campaigns, conducting market research, creating promotional materials, and handling administrative tasks to ensure smooth campaign operations. This position plays an essential role in expanding community awareness, promoting The Arc Erie County’s programs and services, and extending the agency’s brand through creative marketing initiatives. Assists the Director of Marketing & Community Outreach.

The role involves assisting in campaign planning and execution, content creation, social media management, web site updates, performance tracking, event coordination, and collaboration with both internal departments and external partners to achieve the agency’s marketing and outreach goals.

This position involves a combination of office and community-based work, including attending agency events and community meetings as needed. Occasional evening and weekend hours are required for special events and community engagement activities outside normal working hours – 8 : 00am- 4 : 30pm Monday - Friday. This position works on-site non-remote.

Reporting Relationship :

Reports to the Director of Marketing & Community Outreach. Works closely with members of the Marketing & Community Outreach team, other staff within the agency, and members of the community.

Job Duties and Responsibilities :

Campaign Support

Assists in the planning, coordination, and execution of integrated marketing campaigns to promote agency programs, services, and events.

Supports the Director of Marketing & Community Outreach in implementing strategies to increase community awareness, donor engagement, and program utilization.

Coordinate campaign timelines, assets, and deliverables across departments.

Content Creation

Help design, layout, and produce a variety of marketing materials for digital and print platforms, including brochures, flyers, newsletters, booklets, fact sheets, presentations, advertisements, and social media content.

Draft engaging pieces and graphics for social media, agency website, email, and promotional materials that align with the agency’s mission and branding guidelines.

Produce short promotional videos highlighting agency programs, individuals that the agency supports, and fundraising events.

Collaborate with internal staff and departments to gather stories, testimonials, and content ideas.

Provide consultation and expertise from a designer’s perspective to help develop strong, visually appealing materials that reach appropriate audiences.

Assists with the creation of Quarterly Newsletters and the Annual Report.

Social Media Management

Manages and monitors the agency’s social media accounts (e.g., Facebook, Instagram, LinkedIn, X / Twitter, YouTube).

Schedule and post content to align with marketing campaigns and events.

Engage with followers, respond to comments on behalf of the agency, and moderate discussions in accordance with brand and communication standards.

Report on social media analytics and growth trends to the Director.

Market Research

Conducts research to identify target audiences, analyze market trends, and monitor competitor activities.

Compile and interpret research findings to inform marketing strategies and campaign planning.

Stay current with new communication tools, digital trends, and best practices in nonprofit marketing.

Performance Tracking

Monitor active marketing campaigns and track key performance indicators (KPIs) such as website traffic, social media engagement, and conversion rates.

Compile and report on campaign performance data to measure ROI and inform future strategy.

Maintain dashboards or performance logs to share results with leadership.

Event Coordination

Assist in organizing and supporting marketing and fundraising events, including the “Ale Trail,” membership drives, and community outreach activities.

Coordinate logistics, materials, and vendor relationships for marketing events and promotional activities.

Assist with on-site photography, video, social media coverage, and follow-up reporting.

Administrative and Team Support

Coordinate production of print and other designed materials, including obtaining pricing and quotations from vendors.

Maintain marketing calendars, databases, and project management tools.

Schedule meetings, coordinate vendors, and track production and design timelines.

Assist with departmental budgeting, invoices, and vendor quotes.

Organize digital files, creative assets, and archives of marketing materials.

Provide guidance and coordination for marketing interns and volunteers.

Assist with the annual membership drive

Assists with fundraising efforts, annual appeal, and special projects.

Collaboration

Work closely with internal teams to ensure successful execution of marketing initiatives.

Partner with external vendors, printers, photographers, and agencies to produce quality materials.

Foster a collaborative, mission-driven culture of creativity and innovation.

Assist with interns for the department.

Assists with budget for the department and holds accountable to goals and expectations.

All other duties as assigned.

Qualifications and Education Requirements :

Bachelor’s Degree in Graphic Design, Marketing, Social Media, Web Management, and / or a related field PLUS a minimum of three years’ experience in a communication / graphic design, web management, and / or social media role.

OR

Associate’s Degree in Graphic Design, Marketing, Social Media, Web Management, and / or a related field PLUS a minimum of five years’ experience in a communication / graphic design, web management, and / or social media role.

PLUS

Proficient in the latest Adobe Creative Suite (e.g., Adobe InDesign, Illustrator, Photoshop, etc.), Canva, Hootsuite, and Square Space. Knowledge of web and social media best practices. Proficient in Microsoft Office software are essential. Must be able to provide writing samples, previous examples of work in graphic design / media, and special events.

Key Skills Required :

Competency with the Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with digital marketing tools (Canva, Photoshop, Illustrator, etc.), social media management platforms, email marketing services, and CRM software.

Essential for managing multiple projects, deadlines, and tasks efficiently.

Strong written and verbal communication skills for creating content and collaborating with team members. Presentation skills are essential.

Ability to analyze data, compile reports, and present findings in a clear, insightful way.

Crucial for proofreading copy, managing data, and ensuring accuracy in marketing materials.

A creative mindset to contribute new ideas for campaigns and content.

Essential Job Functions :

Physical demands and Exposure Risk outlined on attached form (A)

Mental Requirements :

Ability to conceptualize and design materials based on verbal / abstract management direction. Ability to carry out detailed but involved instructions and to deal with problems involving multiple variables. Ability to adapt to diverse requests and quickly changing requirements. Good time management and organizational skills

Ability to communicate clearly in English with individuals and in a positive manner in both oral and written form; maintain effective working relations with agency personnel; ability to maintain confidentiality; remain open to others' ideas, must be able to work alone or with others. Ability to adapt to changes in the work environment, manage demands and able to deal with frequent change, delays or unexpected events. Must be dependable, consistently at work on time, follow instructions, respond to management direction and solicit feedback to improve performance. Ability to adhere to and maintain a professional demeanor and appearance at all times.

Ability to use video equipment, camera, common office equipment : telephone, computer / laptop, fax, copy machine, etc.

Agency Principles :

All staff members will ensure and demonstrate the promotion of fundamental rights and protections for the people that we support. These include practices that treat people with dignity and respect at all times, ensure safety, best possible health / well-being and provide the person with continuity and personal security through the use of natural supports, positive relationships and opportunities for integration in the community. Staff members should also advocate and work toward assisting the people we support through person-centered planning to achieve the personal outcome goals that they have chosen by facilitating the plans and positive supports necessary to assist the person in progressing toward each outcome.

Demonstrates the agency values of integrity, respect, responsibility, trust, teamwork, positive attitude, learning and honesty in working with students (persons), families, colleagues and members of our community.

Good attendance is vital for the efficient and effective operation of quality programming and is an essential job function of this position.

This position is NON-EXEMPT from the overtime requirements of the Fair Labor Standard Act.

The Arc Erie County New York retains the right to change this job description at any time.

The Arc Erie County New York is an Equal Opportunity / Affirmative Action Employer and strong advocate of workforce diversity. Minority / Female / Sexual Orientation / Gender Identity / Disability / Veteran.

Job Details

Job Family Arc Erie

Pay Type Hourly

Hiring Min Rate 55,000 USD

Hiring Max Rate 65,000 USD