Senior Marketing Communications Specialist

Senior Marketing Communications Specialist

Under the general direction of the Director of the Office of Outdoor Recreation and in coordination with the Department of Tourism marketing and communications teams, agencies of record and external vendors, this position will coordinate and execute all marketing communications and collateral materials of the Office to support the Office’s strategic imperative to amplify outdoor recreation in Wisconsin as a renowned destination and a valued element of the state’s economy and culture. This position will create a wide variety of publications which includes newsletter / email marketing, reports, press releases, speeches, interview talking points, website copy, social media copy and more that will reach Wisconsin residents and travelers. This position will also utilize software programs to create presentations, design printed or graphic materials and videos.

In addition to industry-facing marketing and communications, this position will lead and support cross-bureau collaboration to elevate outdoor recreation narratives in consumer-facing media through Travel Wisconsin’s comprehensive marketing and public relations efforts.

Qualifications

Minimally qualified applicants will have

professional experience

with all of the following :

Developing and executing comprehensive annual marketing and communications plans.

Specifically developing email marketing campaigns, collateral materials, presentations and video content

General media relations, including pitching, creating interview talking points and building media tour itineraries

Developing integrated digital marketing, social media and website strategies and managing content within these platforms.

Maintaining contact information, distribution lists and other information within a CRM database

In addition to the above, more than qualified applicants will have

professional experience

with one or more of the following :

Graphic design (proficiency with Adobe Creative Suite)

Working within or partnering with organizations focused on outdoor recreation

Project management and event planning

Evaluation and interpretation of research and data, as well as preparing and presenting reports to measure program impact and drive strategic decision-making

This position is headquartered at the Madison office and will have the option of working remotely up to 85%. The position infrequently requires some evening and weekend travel. This schedule may change based on training or operational needs. Employees will be required to come into the office for in-person collaboration meetings, often occurring on Tuesdays and Wednesdays. Employees will be required to report to the Madison office on their first day of employment and work in the office two days per week for the first three months of employment. High-speed internet access is required to meet the needs of remote work.

Applicant materials are due by 11 : 59pm on Sunday, November 23, 2025.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries : Travel Arrangements

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