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Associate Marketing Director, Access & Reimbursement
Associate Marketing Director, Access & ReimbursementLawn Doctor • Boston, MA, US
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Associate Marketing Director, Access & Reimbursement

Associate Marketing Director, Access & Reimbursement

Lawn Doctor • Boston, MA, US
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Associate Marketing Director, Access & Reimbursement

Location : Boston, MA (Hybrid)

Position Summary :

We are seeking a highly organized and proactive associate director to support the Field Access Manager (FAM) team in delivering a best-in-class patient support experience. This role will serve as the strategic and operational partner to coordinate messaging and materials for the access coordinator audience. This individual will translate brand strategies to meet the needs of access coordinators. These efforts will play a vital role in field-based meetings for effective training of the FAM team including developing training materials, aligning messaging, and ensuring message consistency across the access ecosystem. The ideal candidate will have a strong understanding of brand strategies and tactics with an ability to understand reimbursement dynamics, access coordinator workflows, patient access, HUB / specialty pharmacy process and the evolving access landscape.

Key Responsibilities :

  • Translate brand strategies for the access coordinator audience into field-ready tools, training, and messaging for the FAM team
  • Create strategy, messaging and resources for biologic / access coordinators that is aligned and supports brand messages.
  • Develop and maintain initial onboarding and ongoing training materials for FAMs, ensuring alignment with brand and access strategy
  • Partner with Market Access and Patient Services to ensure consistent, compliant messaging across all access touchpoints
  • Ensure that FAM and Account Managers have a consistent enrollment direction for offices with a clear branded message, setting clear expectations to ensure cohesion with customers

Training & Content Development :

  • Create and update training decks, FAQs, objection handling guides, and field reference tools
  • Monitor and incorporate market trends, policy changes, and reimbursement updates into training content and field communications; partner with market access marketing to streamline and focus field messaging on all field messages
  • Facilitate training sessions, workshops, and field huddles to reinforce key access topics
  • Cross-Functional Collaboration :

  • Serve as a liaison between FAMs and brand marketing teams with partnership across Market Access and Patient Services and other functions
  • Collaborate with Patient Services and Access Marketing to ensure FAMs are equipped to communicate program offerings and support pathways
  • Partner with Compliance and Legal to ensure all materials meet regulatory standards
  • Identify opportunities to appropriately expand messaging beyond FAMs and across the sales team for cohesive customer interactions.
  • Field Insights & Optimization :

  • Gather and synthesize field feedback to inform strategy, training needs, and resource development
  • Track utilization and effectiveness of training materials and recommend improvements
  • Support pull-through initiatives and access-related KPIs partnering with Market Access and Patient Services
  • Qualifications :

  • Bachelor's degree in business, life sciences, health policy, or related field
  • 35 years of experience in market access, patient services, training, or field sales / operations (biotech / pharma preferred)
  • Strong understanding of reimbursement, specialty pharmacy, patient access and biologic coordinator workflows
  • Excellent communication, project management, and cross-functional collaboration skills
  • What We Offer In Return :

    You will be working for an organization that embraces diversity & inclusion and believe we will deliver better outcomes by reflecting the perspectives of our diverse customer base. You will also have access to a range of company benefits, including a competitive wage with shift differential, annual bonus opportunities and career advancement and cross-training.

    Next Steps :

  • If your profile is a match, we will invite you for a first virtual conversation with the recruiter.
  • The next step is a virtual conversation with the hiring manager
  • The final step is a panel conversation with the extended team
  • Our people make a difference :

    At Galderma, you'll work with people who are like you. And people that are different. We value what every member of our team brings. Professionalism, collaboration, and a friendly, supportive ethos is the perfect environment for people to thrive and excel in what they do.

    Employer's Rights :

    This job description does not list all the duties of the job. You may be asked by your supervisors or managers to perform other duties. You will be evaluated in part based on your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not an employment contract, and either you or the employer may terminate employment at any time, for any reason. In addition, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

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    Associate Director Marketing • Boston, MA, US

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