Digital Product Manager MarTech and Digital Experience Team

Position Overview

At PNC our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected valued and have an opportunity to contribute to the companys success. As a Digital Product Manager within PNCs MarTech and Digital Experience organization you will be based in Pittsburgh PA or Cleveland OH.

This Digital Product Manager will develop impactful digital experiences that help shape the future of enterprise digital storefrontby building scalable customer-centric solutions that drive business growth and deepen engagement.

What Youll Do

Youll be part of a collaborative results-oriented and data-driven team focused on delivering best-in-class digital experiences. Your work will directly support PNCs enterprise growth imperatives including household acquisition and customer relationship deepening.

Key Responsibilities

Translate business objectives into digital journeys using our content management platform to deliver measurable outcomes.

Partner with product marketing development and design teams to align digital experiences with strategic goals.

Apply design thinking test-and-learn methodologies and performance analytics to continuously improve experiences.

Leverage customer insights and market trends to inform experience enhancements.

Facilitate intake and briefing processes to ensure clarity and alignment across stakeholders.

Support creative development and content workflows using our Adobe suite of products.

Monitor KPIs and business results for digital experiences and recommend optimizations that improve performance and customer satisfaction.

Execute customer-focused quality assessments and support risk management compliance and audit needs.

What Youll Bring

High level of organization and attention to detail

Strong communication and project management skills

Analytical orientation to performance measurement

Customer focus with the ability to identify and respond to diverse customer needs

Ability to operate within matrixed organization with multiple stakeholders

Leading Candidates will have

Digital marketing and design experience

Familiarity using a content management system

Experience managing cross functional projects

Comfort analyzing data to make informed recommendations

Use of Adobe digital platforms is a plus

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Job Description

• Supports the execution of digital strategy across business segments to optimize digital experience leveraging design thinking and other best practices.
• Completes basic analysis of digital experience market trends and third party requirements as necessary in support of the development of new and existing digital experiences. May help in business case development.
• Participates in and makes effective recommendations for the development and design of new and existing digital experiences. Supports in the management of the development production roll-out or promotion of digital experiences.
• Executes customer focused quality assessments and improvement processes. As part of the first line of defense supports risk management compliance and audit needs as necessary.
• Monitors business results of recently introduced or existing digital experiences coordinates reporting and effectively recommends modifications to improve results.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be :

Qualifications

Successful candidates must demonstrate appropriate knowledge skills and abilities for a role. Listed below are skills competencies work experience education and required certifications / licensures needed to be successful in this position.

Preferred Skills

Agile Web Development Business Requirements Documentation (BRD) Data Visualization Digital User Experience Employee Engagement IT Architecture JavaScript Wireframing

Competencies

Business Acumen Competitive Environment Data Gathering and Reporting Design Thinking Effective Communications Innovation Knowledge Of Product Line Marketing Strategy and Positioning Product Development Life Cycle Project Management Solutions Development

Work Experience

Roles at this level typically require a university / college degree with 2 years of relevant professional lieu of a degree a comparable combination of education job specific certification(s) and experience (including military service) may be considered.

Education

Bachelors

Certifications

No Required Certification(s)

Licenses

No Required License(s)

Pay Transparency

Base Salary : $72000.00 $117600.00

Salaries may vary based on geographic location market data and on individual skills experience and education. This role is incentive eligible with the payment based upon company business and / or individual performance.

Application Window

Generally this opening is expected to be posted for two business days from 11 / 10 / 2025 although it may be longer with business discretion.

Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility options for full-time employees include : medical / prescription drug coverage (with a Health Savings Account feature) dental and vision options; employee and spouse / child life insurance; short and long-term disability protection; 401(k) with PNC match pension and stock purchase plans; dependent care reimbursement account; back-up child / elder care; adoption surrogacy and doula reimbursement; educational assistance including select programs fully paid; a robust wellness program with financial incentives.

In addition PNC generally provides the following paid time off depending on your eligibility : maternity and / or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year unless otherwise required by law; between 15 to 25 vacation days each year depending on career level; and years of service.

To learn more about these and other programs including benefits for full time and part-time employees visit Your PNC Total Rewards.

Disability Accommodations Statement

If an accommodation is required to participate in the application process please contact us via email at . Please include accommodation request in the subject line title and be sure to include your name the job ID and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call and say Workday for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

Equal Employment Opportunity (EEO)

PNC provides equal employment opportunity to qualified persons regardless of race color sex religion national origin age sexual orientation gender identity disability veteran status or other categories protected by law.

This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and for any registered role the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and / or the Financial Industry Regulatory Authority (FINRA) which prohibit the hiring of individuals with certain criminal history.

California Residents

Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.

Required Experience :

IC

Key Skills

User Interface,Competitive Analysis,New Technologies,Business developments,Communication,Content Management System,Market Research,Internet,Youtube,Digital Assets,Digital strategy,Social Channels,Digital Forensics,A / B Testing,Analytics

Employment Type : Full-Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 72000 - 117600