Marketing Manager

Search Engine Marketing Manager - 12-Month Contract, Hybrid 3 Days a week in North Dallas!

Robert Half, Marketing & Creative is looking for a Search Engine Marketing Manager for a 12-month contract, hybrid schedule 3 days a week. The role focuses on setting up accounts in Google platforms and overseeing KPIs for dealers. The position requires working with contacts across the country, reporting on different regions, and presenting on reports and business opportunities. You will work closely with the eCommerce Marketing team to evaluate recent campaigns and promotions directly affecting campaign performance.

Responsibilities

Set up and manage accounts across Google platforms, ensuring accurate tracking of KPIs for dealer performance.

Work with contacts nationwide, report on regional metrics, and present on performance and business opportunities.

Collaborate with the eCommerce Marketing team to review and assess campaigns and promotions that impact campaign performance.

Manage relationships with the 5 providers that dealers can choose from to execute paid campaigns, overseeing the group and process.

Oversee multichannel campaigns, including email, direct mail, digital advertising, and paid media.

Analyze product feed and data insights to create visualizations and dashboards representing trends and opportunities.

Qualifications

Adobe Analytics, Google Analytics (GA4), Excel & PowerPoint proficiency.

5-7+ years of paid search, SEO, SEM & analytics experience, preferably from a Search Firm.

Strong communication and presentation skills.

Ability to both oversee programs and execute tasks as needed.

Availability to be on-site 3 days a week, remote 2 days.

Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary, and permanent placement solutions across various fields.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract / temporary professionals, including medical, vision, dental, life, and disability insurance. Hired contract / temporary professionals are also eligible to enroll in our company 401(k) plan. 2025 Robert Half. An Equal Opportunity Employer. M / F / Disability / Veterans. By clicking "Apply Now," you’re agreeing to Robert Half's Terms of Use.

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