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Personal TrainerCrunch Fitness - CR Holdings • Lakeland, FL, US
Personal Trainer

Personal Trainer

Crunch Fitness - CR Holdings • Lakeland, FL, US
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Personal Trainer- Lakeland Club ​ Here We GROW Again ! Are you a driven sales professional with a passion for fitness?

Do you thrive in a high-energy, performance-based environment?

If you’re ready to take your career to the next level in personal training and fitness sales, this is your opportunity!

At Crunch Fitness, we’re expanding rapidly, with  85+ locations and 100+ planned .

Our Personal Trainer role offers career growth, leadership training, and high earning potential in a dynamic and rewarding industry.

About the Role :

  • We’re looking for a passionate, energetic, and certified Personal Trainer who’s not only skilled in fitness but also thrives on building a client base.
  • In this dual role, you’ll be responsible for delivering expert training sessions and proactively growing your book of business through sales, outreach, and retention strategies.

Key Responsibilities :

  • Actively generate leads through in-gym interactions, community outreach, social media, and referrals Conduct Kickoff Sessions as the initial consultations and movement assessments with new members as part of the sales process.
  • Convert leads into paying clients by delivering value, building rapport, and addressing objections.
  • Meet or exceed monthly sales and retention targets set by management.
  • Create and update personalized training programs based on client needs.
  • Educate clients on proper technique, recovery, and overall health.
  • Track and communicate client progress to ensure accountability and motivation Maintain a clean, organized, and professional training environment and club.
  • Stay updated on fitness trends, certifications, and continuing education.
  • Collaborate with fellow trainers and staff to deliver premium client experience Compensation & Benefits :

  • Aggressive Earning Potential-Session compensation $30-$74 per hour Full Benefits : Medical, Dental, Vision, 401K, PTO Free Crunch Fitness Membership + Discounted Personal Training Sessions Personal Development : Ongoing training & mentorship Growth opportunities within a fast-paced, team-driven environment.
  • Qualifications :

  • CPR Certification (required) Nationally Recognized Personal Training Certification (NASM, ACE, NSCA, etc.) Strong track record of success in personal training and client results.
  • Sales experience or proven ability to close leads and build relationships Strong communication, organization, and time management skills Self-motivated with an entrepreneurial mindset.
  • Flexible availability including mornings, evenings, and weekends.
  • Degree in Exercise Science, Kinesiology, or related field (preferred) Experience with nutrition coaching or additional certifications (e.g., corrective exercise, strength and conditioning, group fitness).
  • Physical Requirements :

  • Must be able to lift 50 lbs.
  • Physical effort required for daily duties include lifting weights, squatting, bending, reaching, spotting, and prolonged standing and walking.
  • If you’re ready to advance your career, lead a high-performing team, and take control of your financial success, apply TODAY!

  • About CR Fitness CR Fitness is a leading franchisee of Crunch Fitness.  The company is rapidly expanding its club footprint throughout Florida, Georgia, North Carolina, Texas, and Tennessee and is led by a veteran management team with over one hundred years of combined experience in the fitness industry.  With a comprehensive fitness offering and affordable price point, Crunch Fitness offers unmatched value to its members regardless of fitness level and is well positioned to take advantage of consumers’ increasing focus on health and wellness.  Crunch Fitness is an equal opportunity employer and does not discriminate against any employee or applicant for employment based on race, color, religion, national origin, age, gender, sex, ancestry, citizenship status, mental or physical disability, genetic information, sexual orientation, veteran status, or military status.
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    Personal Trainer • Lakeland, FL, US

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