Marketing Director

Marketing Director

Viridian Staffing's client is looking for a hands-on Marketing Director to help bridge the gap between marketing and channel sales for a fast-moving CBD / Cannabis company. This is a remote position and can be based anywhere in the United States, however a preference is for this position to be based in the Greater Raleigh-Durham, North Carolina, area.

Founded in 2013, Viridian Staffing is the premier Talent Acquisition & Talent Management Firm solely dedicated to organizations in and supporting the commercial, medical, and industrial cannabis / hemp industry.

In addition to helping the organization develop and execute a brand strategy, you will use your existing smoke shop, convenience, or gas channel experience to develop engaging multichannel sales programs supporting the go-to-market strategy, increase brand awareness, and develop / strengthen our client's relationship with these key retail partners. You will get the opportunity to help develop brand goals, and then create proactive marketing campaigns that align with these brand goals, account-based marketing strategies, and current industry trends. You will then develop a robust reporting framework to analyze the performance of campaigns and provide actionable insights for improvements. You'll have the opportunity to improve brand presence and campaign execution across trade through excellence in in-store planning, events, execution, and tracking in alignment with the annual marketing priorities.

The ideal candidate will have a Bachelor's degree or higher in Business Administration, Marketing, or a related field, 3+ years of branding / marketing experience and at least 1+ years of experience in a trade / channel / retail marketing role in a Cannabis, Hemp, or Food & Beverage company. You're known for your experience working with smoke shops, gas or convenience stores and have a strong understanding of the retail marketing strategies and dynamics in these channels. You are known for your ability to influence internal and external stakeholders using your exceptional communication skills, along with your ability to build lasting relationships with customers. You'll have the opportunity to utilize your expert level knowledge of the company's brand to elevate the brand's profile. If you have proven success in driving growth in CBD / Hemp companies through your strategic marketing initiatives, then this could be the right role for you. This position will also require travel and you should have regular access to a reliable vehicle / be close to a major airport, especially if you live outside of the Raleigh / Durham, North Carolina, area.

Compensation : Starting at $80K

Viridian Enterprises LLC is an Equal Opportunity Employer. Viridian does not discriminate on the basis of race, color, religion, national origin, gender, sexual orientation, gender identity, gender expression, age, veteran status, physical or mental disability, marital status, genetic information, or any other status protected under federal, state, or local law. If you need assistance or an accommodation due to a disability, you may contact us at recruiting at viridianstaffing.com.