Hatched Recruitment Group is hiring : Data-Driven Marketing Specialist – SEO, PPC

Data-Driven Marketing Specialist – SEO, PPC & AI Search

Hatched Recruitment Group provided pay range. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range : $70,000.00 / yr - $100,000.00 / yr

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About the Role

We’re looking for a Data-Driven Marketing Specialist with a passion for search, analytics, and emerging AI-driven technologies. In this role, you’ll ensure our brand stays discoverable across both traditional search and the next-generation AI-powered search landscape, including Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).

If dashboards, analytics tools, and campaign optimization excite you — and you’re fascinated by how AI will shape search and digital marketing — this role is for you. You’ll help us navigate evolving algorithms, ad transparency shifts, and generative search to keep our brand visible and performance high.

What You’ll Do

• SEO & Site Optimization : Audit and optimize website performance, manage technical SEO, monitor SERP changes, and resolve crawl or indexation issues.
• PPC Campaigns : Plan, manage, and optimize campaigns across Google Ads, Meta Ads, and other channels; test ad variations and refine bidding strategies for ROAS and CPA efficiency.
• AI & Generative Search : Lead efforts in GEO and AEO, ensuring content and campaigns perform in AI-driven search environments. Structure content for discoverability across chat-based and generative search tools.
• Data Analysis & Reporting : Build dashboards, track performance metrics, analyze trends, and provide actionable insights to stakeholders.
• Technical Collaboration : Work with developers to resolve site issues, implement schema, improve site architecture, and enhance speed and user experience.

Who You Are

Why Join

Seniority Level

Mid-Senior level

Employment type

Full-time

Job Function

Marketing

Industries

Technology, Information and Media, Travel Arrangements, and IT System Custom Software Development

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