Mode Shift Coordinator

POSITION DESCRIPTION

The City of Rochester invites applications for the position of :   Mode Shift Coordinator

The City of Rochester is committed to a community where all members feel a sense of belonging. We commit to recognizing the diversity of our community members, listening to ALL  voices and providing equitable services to create an inclusive place to live, play and work.We believe  EQUITY should be at the center of all our work. We strive to represent our community in our teammates, as we know that diverse and inclusive teams are more innovative, and have an empowering impact on the work, progress and culture of our community.

It takes us all working together

Nature of Work

The Mode Shift Coordinator leads efforts to increase participation in sustainable and multimodal transportation options in Rochester, with a significant focus on the greater downtown area—a regional employment hub that attracts a high volume of daily commuters. This position plays a key role in connecting surrounding neighborhoods and regional corridors to the downtown through coordinated Transportation Demand Management (TDM) strategies and multimodal transportation planning. The Coordinator is responsible for designing and implementing programs that reduce vehicle miles traveled, foster behavior change, and improve access to walking, biking, transit, and shared mobility options. This work involves extensive collaboration with regional partners, including the Rochester-Olmsted Council of Governments (ROCOG), major employers, developers, and community stakeholders. The position also supports transportation data management, capital project review, and policy development to advance equitable, sustainable mobility choices across the city.

Starting salary range is $88,718-$104,375 depending on qualifications, with advancement to $130,469.

To have your application considered in the first round of reviews, please apply before August 11, 2025 . Applications will be accepted until the position is filled.

DUTIES AND RESPONSIBILITIES

The work below is representative of the scope of work performed within this job classification. Individual job duties will vary.

• Transportation Demand Management (TDM)

Lead the development and management of a comprehensive TDM strategy, including setting performance metrics (e.g., VMT reduction) and ensuring alignment with citywide sustainability, mobility, and equity goals.

Design and implement multimodal transportation plans and behavior-change initiatives that encourage walking, biking, transit use, micro-mobility, and ridesharing through coordinated outreach, programming, and infrastructure planning.

Partner with Destination Medical Center, major employers, institutions, and developers to promote commuter trip reduction strategies, mobility hubs, last-mile solutions, and employee education (including City employee onboarding and orientation programs).

Coordinate with transit agencies and ROCOG to ensure integration of TDM and multimodal transportation efforts into regional service planning, data collection, and funding strategies.

Advance policies and programs that support mode shift, including parking reform, land use and development policy guidance, and equitable access to sustainable transportation options.

Analyze transportation demand and mode share data to inform investments, evaluate program effectiveness, and support planning and policy development.

Collaborate on and support transportation-related events and campaigns, including bicycle and transit promotion efforts with measurable outreach and education outcomes.

Oversee annual budgeting for bicycle counters.

Manage City approach to multimodal transportation-related grant funding, coordinate with legislative staff on multimodal transportation matters, and assist with multimodal transportation grant applications.

Serve as the City’s staff liaison to the Pedestrian and Bicycle Advisory Committee, coordinating meetings, agendas, and community engagement efforts to support multimodal transportation initiatives.

Co-lead coordination with the Rochester-Olmsted Council of Governments (ROCOG) to ensure alignment of local multimodal transportation and TDM initiatives with regional transportation planning efforts and funding opportunities.

Oversee vendor management and marketing coordination for shared mobility services, including carsharing and bike sharing programs.

Facilitate relationship-building with the City’s major employers to build awareness of transportation options, incentive programs and opportunities to consider alternative modes

Active representation of TDM strategies in the development review process for new buildings and existing building renovations to ensure transportation amenities and alignment with the City’s Active Transportation Plan are considered and included (commuter showers, bike racks, break rooms, transit stops, etc).

Active representation of TDM strategies in the review of municipal Capital Improvement Plan projects.

Support the Transit and Parking Department by tracking trends, collecting data, maintaining dashboard metrics, and contributing to reports.

Responsible for troubleshooting of data collection devices and sources.

Actively provide relevant data to local, county, regional, and state planning efforts.

Co-lead Pedestrian and Bicycle Advisory Committee (PBAC) with associated data reporting.

MINIMUM QUALIFICATIONS

Education and ExperienceA Bachelor’s degree in Business Administration, Planning, Engineering, or other closely related field AND three years of full-time equivalent professional work experience in urban, transportation, or land use planning.

An equivalent combination of education and experience sufficient to successfully perform the essential duties of the job may also be considered.

If this work interests you but you are unsure if you meet all the job requirements listed above, please apply anyway! Your experience is likely more applicable to the role than you think, and the City is interested in candidates who can bring not only technical expertise but a variety of lived experience to the team.

Licenses and / or CertificationsValid driver's license or the ability to obtain a driver’s license or access to a licensed driver by the employment start date.

Desirable Qualifications

Master’s degree

5 or more years of experience in Transportation Demand Management, Engineering, Transit, Planning, Event Management, Sales, Fundraising, or other related field.

Working knowledge of Wordpress, GIS, Adobe Photoshop, and Adobe Illustrator

Experience developing and deploying ridesharing platform and / or programming

League Certified Instructor (LCI) – League of American Bicyclists

Association for Commuter Transportation (ACT) Leadership Academy Graduate

TDM-CP Professional Credential

ADDITIONAL INFORMATION

PHYSICAL AND ENVIRONMENTAL CRITERIA

In compliance with the Americans with Disabilities Act, the following represents the physical and environmental demands for this position. The employee must be able to perform the essential functions with or without accommodation.

In consideration of the overall amount of physical effort required to perform this position, the work is best described as : Sedentary Work : Exerting up to 10 pounds of force occasionally and / or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

Physical demands that may be required continuously (2 / 3 or more of the time), frequently (1 / 3 to 2 / 3 of the time), and occasionally (up to 1 / 3 of the time) are noted below :

Continuous demands : sitting, fine dexterity

Frequent demands : standing, walking, reaching, handling

Occasional demands : lifting, carrying, pushing / pulling, kneeling, crouching, crawling, bending, twisting, climbing, balancing.

Sensory requirements necessary in the performance of the essential functions of this position include : sight, hearing, and touch.