Marketing and Communications Analytics Manager

Marketing And Communications Analytics Manager

Marketing And Communications Analytics Manager

Charleston, South Carolina

The Office of Communications and Marketing (OCM) at MUSC is seeking a passionate and forward-thinking Marketing Analytics Manager to help lead our transformation into a more agile, customer-centric, and innovative organization. We're looking for change agents who thrive in fast-paced environments, embrace continuous evolution, and are excited to make a meaningful impact across MUSC's Health, Research, and University divisions.

Key Responsibilities

• Conduct segmentation, targeting and behavioral analysis to support personalized patient and student journeys and targeted outreach.
• Analyze multi-channel campaign performance across digital, email, paid media, and outreach programs.
• Partner with external agencies and vendors to evaluate campaign effectiveness and translate performance data into insights that inform strategy and improve ROI.
• Develop and maintain dashboards and reports to monitor KPIs such as patient and student acquisition cost, conversion rates, engagement metrics, and lifetime value.
• Collaborate with internal teams (brand, digital, CRM, communications, clinical and university) to align analytics with strategic goals and regulatory requirements.
• Implement and refine attribution models to understand the impact of various touchpoints across the healthcare funnel.
• Own list management supporting campaigns related to consumers / patients, providers and students.
• Present insights and recommendations to senior leadership, driving data-informed decision-making across the organization.

Preferred Qualifications

Preferred Skills

Education : Bachelor's Degree or Equivalent Work Experience : 7 years progressive work experience and 2 years management experience.

Physical Requirements

Standing : Continuous

Pinching operations : Frequent

Lift / carry 50 lbs. unassisted : Infrequent

Maintain corrected vision 20 / 40 (one or both eyes) : Continuous

Effective stress management : Continuous

If you like working with energetic enthusiastic individuals, you will enjoy your career with us!

The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race, color, religion or belief, age, sex, national origin, gender identity, sexual orientation, disability, protected veteran status, family or parental status, or any other status protected by state laws and / or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications, merit and business need.

Medical University of South Carolina participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees.