Paid Media Specialist

The Paid Media Specialist manages Sendero’s paid advertising ecosystem across Meta, Google, TikTok, and YouTube, with a primary emphasis on Meta. This role balances hands‑on execution with strategic insight, building campaigns that not only drive measurable growth but also strengthen Sendero’s brand presence and storytelling across every channel.

Working closely with the Marketing Manager, and currently the CEO and COO, this person will own day‑to‑day media buying, campaign management, and creative optimization while keeping a sharp focus on improving overall performance—driving stronger ROAS, lowering acquisition costs, and lifting brand results through smarter, more efficient paid strategies. As the marketing function scales, this role has the opportunity to evolve into a leadership or management position.

KEY RESPONSIBILITIES

Paid Media Management

Plan, execute, and optimize multi‑channel paid campaigns across Meta, Google, TikTok, and YouTube.

Manage ad budgets, targeting, testing, and creative variations to maximize ROI.

Track and report performance metrics with clear recommendations for improvement.

Stay current on emerging trends, algorithm shifts, and platform updates to keep Sendero ahead of the curve.

Develop and test new paid strategies that strengthen awareness, conversion, and retention.

Partner with the Marketing and Creative Teams to align paid strategy with seasonal campaigns and product launches.

Work closely with the creative team to brief, test, and iterate on ad assets that reflect Sendero’s tone and storytelling.

Contribute ideas and insights that connect performance data with creative direction.

Technical & Analytical Execution

Build and manage tracking infrastructure across UTMs and analytics platforms.

Generate weekly and monthly performance reports with clear data visualization and insights.

Ensure all ads meet technical requirements and comply with brand, platform, and legal standards.

Coordinate with eCommerce and email teams to ensure consistent messaging and targeting across channels.

Help shape long‑term paid media strategy as Sendero scales from one operator to a full in‑house media team.

Provide input on future staffing needs, tools, and processes for paid media excellence.

QUALIFICATIONS & REQUIREMENTS

4+ years of experience managing paid media campaigns, preferably for lifestyle, apparel, or consumer brands.

Strong technical command and understanding of Meta Ads Manager.

Technical understanding of Google Ads, TikTok Ads, Pinterest, and YouTube Ads.

Proven ability to manage budgets and optimize for performance metrics (ROAS, MER, CAC, LTV).

Strong analytical skills and proficiency with tracking tools (GA4, Meta Pixel, Tag Manager).

Excellent communication and collaboration skills with creative and marketing teams.

Ability to manage multiple campaigns in a fast‑paced, high‑growth environment.

Data‑driven mindset with a knack for creative testing and iteration.

Job Type

Full‑time

Benefits

Included (waiting period may apply)

Corporate Website

Sendero Provisions Co., LLC is an Equal Opportunity Employer.

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