Product Marketing Manager

Product Marketing Manager

Founded in 2017, Dutchie is a comprehensive technology platform powering dispensary operations, while providing consumers with safe and easy access to cannabis. Dutchie aims to further support the positive societal change the cannabis industry brings to the world through wellness benefits, social justice, and empowering local communities through tax revenue. Powering thousands of dispensaries across 40+ markets throughout the United States and Canada, Dutchie is the leading technology company in the cannabis space and was named in Fast Company's 10 Most Innovative Companies in North America and listed two years in a row on LinkedIn's Top 50 Startups.

Dutchie has raised over $600M in funding to date, backed by D1 Capital Partners, Tiger Global, Dragoneer, DFJ Growth, Thrive Capital, Howard Schultz, Snoop Dogg's Casa Verde Capital, Gron Ventures, members of the founding team at DoorDash, Kevin Durant's Thirty Five Ventures, and other notable angel investors.

About the Role...

At Dutchie, we power the technology that helps cannabis dispensaries and brands thrive. From point-of-sale and payments to e-commerce and supply chain, we're building the backbone of a modern, compliant, and customer-friendly cannabis industry.

We are looking for a Product Marketing Manager to join our growing marketing team and help shape how our products are positioned in the market. This role will focus on turning insights about our customers, competitors, and the cannabis industry into clear, compelling narratives and resources that drive adoption and growth.

This is a unique opportunity to join a fast-growing company at the forefront of a rapidly evolving industry. If you are equal parts researcher, storyteller, and collaborator, this is your chance to own a product portfolio, work closely with senior marketing and cross-functional leaders, and see your work directly impact how dispensaries and brands succeed.

What You'll Do...

Positioning & Messaging

• Own a product portfolio and be the creative mind behind the positioning of your products as well as the keeper of that voice, ensuring all of our materials and sales enablement reflects that positioning.
• Translate product capabilities into compelling value propositions that drive customer adoption.
• Develop clear, differentiated product positioning and messaging that resonates with cannabis retailers and brands.
• Build case studies and customer success stories that showcase the impact of Dutchie's products in the market.

Market & Competitive Insights

Customer & Sales Enablement

What You'll Bring...

Why Join Dutchie?

You'll Get

We are targeting a starting salary of $75,000 - $95,000 based on the intended level for this role.

In addition to cash compensation, our total rewards package includes :

At Dutchie, we're committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Dutchie believes that diversity and inclusion among our teammates is critical to our success, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.