Marketing Coordinator

Job Description

About the Company : Burgess is seeking a creative, detail-oriented Marketing Coordinator to support our growing marketing efforts. This role is ideal for a driven professional who thrives in a fast-paced environment and is passionate about marketing strategy, content creation, and brand development.

About the Role : This position involves managing various marketing operations and collaborating with different teams to enhance brand visibility and engagement.

Responsibilities :

• Operational Marketing Execution :
• Manage day-to-day marketing operations, including ordering printed materials, booking advertising placements, and coordinating vendor relationships.
• Initiate, brief, and lead projects with external agencies.
• Update and maintain content in our CMS system for the website.
• Execute email marketing campaigns and maintain marketing databases.
• Coordinate the production of marketing collateral and ensure brand consistency .
• Handle logistics and administrative tasks related to marketing activities.
• Trade Shows & Events :
• Plan, coordinate, and execute trade show participation from start to finish .
• Manage booth logistics, material shipping, and on-site setup.
• Coordinate with the sales team and product specialists for event staffing.
• Track event ROI and maintain post-event follow-up processes.
• Graphic Design & Content :
• Create and adapt marketing materials using graphic design tools .
• Ensure all materials align with corporate brand guidelines.
• Social Media Management :
• Manage the daily social media presence across all platforms (LinkedIn, Instagram, Facebook, etc.).
• Create and maintain a content calendar.
• Develop and post engaging content that showcases operations, events, and team activities.
• Monitor and respond to comments, messages, and mentions in a timely mann er.
• Capture real-time content at trade shows, events, and the office.
• Track social media metrics and provide monthly performance reports.
• Identify trending topics and opportunities relevant to the market .
• Collaborate with Marketing Director on major campaigns and branded content.
• Cross-Functional Collaboration :
• Work closely with the CEO, Director of Sales and product specialists.
• Support the sales team with marketing materials and campaign execution .
• Provide market insights and feedback to the global marketing team.

Qualifications :

Required Skills :