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Director of Strategic Growth & Membership
Director of Strategic Growth & MembershipTennessee Society of Association Executives • McLean, VA, United States
Director of Strategic Growth & Membership

Director of Strategic Growth & Membership

Tennessee Society of Association Executives • McLean, VA, United States
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Position Overview :

TMA is seeking a strategic, results-oriented Director of Strategic Growth & Membership to lead its, sponsorship, and business development functions. This highly visible role is central to driving organizational growth by expanding TMA’s membership base, increasing member engagement, and generating non-dues revenue through sponsorships and product sales.

The ideal candidate is a confident relationship-builder with a strong background in membership development, sales, and sponsor cultivation. The position requires a proactive, people-oriented individual energized by the opportunity to engage with industry leaders and shape the future of a growing association.

Key Responsibilities :

Membership Recruitment, Retention & Engagement

  • Develop and execute strategies for acquiring, retaining, and engaging members.
  • Manage the full membership lifecycle, including prospecting, onboarding, engagement, and renewal.
  • Build and maintain relationships with current and prospective members.
  • Regularly analyze membership data and trends to inform decision-making and refine strategy.
  • Clearly communicate TMA’s value proposition and customize messaging for diverse stakeholder groups.

Member Programs & Services

  • Promote and sell member-facing programs, including training, certifications, benchmarking initiatives, and other product offerings.
  • Identify new opportunities to enhance member value and drive participation in TMA services.
  • Collaborate with other TMA staff to ensure accurate member data and efficient dues billing and collection.
  • Serve as staff liaison to designated committees and working groups.

    • Sponsorships & Product Sales

  • Lead business development efforts by promoting and selling event sponsorships, advertising, and other revenue-generating offerings. In collaboration with the Chief of Staff, ensure timely sponsor fulfillment and tracking.
  • Package and present compelling sponsor and partner opportunities across TMA’s programs and publications.
  • Represent TMA at industry trade shows, events, and meetings to build relationships and identify leads. Work with the Chief of Staff to identify and plan TMA’s trade show participation strategy.
  • Foster strong relationships with members, sponsors, and stakeholders.

    • Ideal Candidate :

    The ideal candidate brings an energetic, entrepreneurial mindset and thrives in a fast-paced, collaborative team environment. They are results-driven and take a consultative approach to sales, focusing on building strong relationships and delivering value. This individual is comfortable managing multiple priorities and responsibilities.

    To Apply :

    Interested candidates should submit a cover letter and resume to wdoll@tma.us.

    Qualifications :

  • Bachelor’s degree in business, marketing, sales, or a related field.
  • 6+ years of experience in membership development, sales, or business development, preferably within a trade association or nonprofit setting.
  • Proven track record of meeting or exceeding growth and revenue targets.
  • Proficient in using CRM and membership databases.
  • Exceptional communication and interpersonal skills; comfortable engaging directly with members, sponsors, and stakeholders.
  • Strong organizational and project management abilities.
  • Self-starter with a high degree of initiative and ability to work independently in a remote environment.
  • Ability to travel regularly for in-person events and meetings.

    • #J-18808-Ljbffr

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    Director Of Growth • McLean, VA, United States

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