Job Details
Description
Senior Marketing Manager
Job Title : Senior Marketing Manager
Location : Irvine, CA / Remote-Hybrid
Job Type : Full-Time
Department : Marketing
Job Summary :
We are looking for an experienced, creative, and strategic Senior Marketing Manager to lead our brand, content, and social media efforts. This is a critical leadership role responsible for driving brand visibility, engagement, and growth across digital and social channels, while overseeing broader marketing strategies that align with our business objectives.
Key Responsibilities :
Marketing Leadership
- Develop and execute integrated marketing strategies that drive brand awareness, customer acquisition, and retention.
- Own and manage the marketing calendar, aligning product launches, events, and campaigns across departments.
- Oversee development and execution of digital marketing campaigns, including email, web, SEO / SEM and paid media.
- Collaborate with all departments to ensure consistent messaging and alignment.
Social Media Strategy & Management
Lead the strategy, planning, and execution of social media across platforms (, Instagram, LinkedIn, TikTok, Twitter / X, Facebook).Build and grow an engaged community through original content, and timely trend adoption.Analyze social performance, extract insights, and continuously optimize strategy to improve engagement and reach.Content Creation
Oversee content strategy across all digital platforms
Guide creation of multimedia content (videos, reels, graphics, Etc.)Ensure brand voice and tone are consistent across all communications.Analytics & Reporting
Track KPIs and provide regular reporting on marketing and social performance.Use data and insights to refine strategies and inform decision-making.Qualifications :
Bachelor’s degree in Marketing, Communications, Public Relations, or related field; MBA or related advanced degree is a plus.3-5 years of experience in marketing and social media, with at least 1-2 years in a senior or leadership role.Proven success in creating and scaling multi-channel campaigns and managing brand presence on social platforms.Deep understanding of digital and social media trends, platform algorithms, and analytics.Strong copywriting and storytelling skills, with an eye for design and brand voice.Experience with influencer marketing and content partnerships is a plus.Preferred Skills :
Background in Retail and Sales environmentsExperience working with creative agencies or in-house design teamsFamiliarity with paid social advertising strategies and toolsCrisis communication and brand reputation management on social platformsBenefits :
Competitive salary and performance bonusesHealth, dental, and vision insurancePaid time off and flexible remote work optionsFun, creative, and collaborative environment