Head of Digital PR

Head Of Digital Pr

Omniscient Digital is an organic growth agency that partners with ambitious B2B SaaS companies like SAP, Adobe, Loom, and Hotjar to turn SEO and content into growth engines.

We're hiring a Head of Digital PR to own the strategic vision, team leadership, and delivery excellence of our Digital PR department.

We're looking for a seasoned Head of Digital PR to build, lead, and scale a high-performance Digital PR function. This is a key leadership role that will be responsible for building and managing a team of ~3-6 specialists, driving strategic campaign development, overseeing client results, and integrating PR efforts with our SEO, GEO (generative engine optimization), and content programs. You'll collaborate cross-functionally with our Organic Growth Strategists, Editorial Leads, and leadership team to secure media placements and digital coverage that builds brand authority and drives measurable results.

This is the perfect role for someone experienced in agency-side digital PR execution and looking for a leadership position where they can shape strategy, grow a team, and drive measurable results for our clients.

You'll be given a huge amount of freedom to grow this part of our business, so if that kind of ownership excites you, read on.

Your Responsibilities

Your job as the Head of Digital PR would include :

Strategy & Leadership

Develop and own the Digital PR service and strategy, aligned to client goals.

Lead planning, execution, and evaluation of multi-channel PR campaigns across US, UK, and global markets.

Drive innovation in campaign concepts, ensuring data-driven creativity and high-quality storytelling.

Oversee budget planning, resource allocation, and performance forecasting

Team Management

Manage and mentor digital PR managers and specialists, fostering a culture of excellence, ownership, and experimentation.

Build a hiring roadmap to scale the digital PR function, lead recruitment, and improve onboarding and training processes.

Conduct performance reviews, develop professional growth plans, and support skill development across the team.

Client Engagement

Join and lead sales calls and new business pitches, showcasing our digital PR capabilities, and driving revenue growth.

Contribute to maintaining client relationships, defining goals, managing campaigns, delivering insights, and solving strategic challenges.

Monitor KPIs and campaign results to ensure client satisfaction and retention.

Campaign Execution & Media Relations

Create and eventually direct the creation of outreach strategies, editorial calendars, and digital PR assets.

Oversee high-impact link-building and brand mention campaigns with an emphasis on quality, authority, and relevance.

Expand and nurture relationships with journalists, editors, bloggers, and digital influencers.

Coordinate with international digital PR partners for multi-region outreach campaigns.

Analytics & Reporting

Define and track digital PR KPIs, including links earned, media mentions, coverage authority, and SEO impact.

Leverage data to iterate on strategies and enhance campaign effectiveness.

Present reports to internal stakeholders and clients with insights and future recommendations.

Who You Are

You have 5+ years of experience in Digital PR, including 2+ years in a leadership or senior management role within an agency.

You've demonstrated success in delivering high-quality PR campaigns with measurable impact.

You've proven your ability to lead teams and influence cross-functional initiatives.

You have experience working with executives from marketing leaders to CEOs.

You're experienced in managing, nurturing, and coaching up team members.

You have excellent communication skills and executive presence in client-facing roles.

You have strong knowledge of US and UK media landscapes, with an active network of journalist and influencer contacts.

You're familiar with tools such as BuzzStream, Cision, HARO, Prowly, Ahrefs, and similar platforms.

You make great decisions quickly. You're resourceful and have a bias toward action and learning on the fly. You don't shy away from making the best decision at the moment, knowing that you can iterate and improve as you go.

You're adaptable. You're flexible and agile. You realize that things change and often don't work out perfectly, so you do what needs to be done and keep moving forward.

You're great at working independently. You're comfortable setting and achieving your own goals and can communicate what you're working on. You don't need or want to be managed, and you don't depend on stress or high-pressure environments to get shit done.

Bonus : Strong grasp of SEO fundamentals and content strategy.

Last but not least, you're not an asshole. We spend a lot of our days engaging with team members and clients. There's no room for assholes. You're friendly, eager to jump in and take ownership, and love to work as a team to be successful.

Why You Should Work With Us

We're here to help you do great work and grow personally and professionally.

Remote flexibility : We're a 100% remote company, so you can work from anywhere.

Opportunity for responsibility : We offer ample opportunities to take on more responsibility and make a significant impact.

Coaching : We'll provide coaching to support you in becoming world-class at your function.

Team trips : We take team trips each year to cities like Los Angeles, Boston, Austin, and Chicago to get some time together in person.

Benefits

We're fortunate to offer competitive salaries and benefits, and we strive to create an environment that allows you to do your best work, develop your skills, and grow your career.

Health insurance : 90% of medical, dental, and vision insurance premiums paid for employees in the US.

401k with employer match : We'll match 100% of your contributions up to the first 3% of pay. Then match 50% of your contributions on the next 2% of pay.

Profit share : Opportunity to participate in quarterly profit share program after 1 year of employment.

Unlimited vacation : We trust you to take care of your work and communicate when you need time off. We recommend taking a minimum of 14 days a year.

Learning and development stipend : $2,000 to spend on professional development after 1 year of employment.

Free books program : We'll cover the cost of a Kindle and 1 Kindle book a month.

Networking stipend : $50 per month to spend on coffee or lunch for professional networking.

100% remote flexibility : Work from wherever you want.

Annual offsites : Meet and work with