Director Content Strategy

This is a Non-Employee Contingent Worker Role providing services for TIAA’s family of companies and will be employed by TIAA's preferred 3rd Party Supplier. As a Non-Employee CW, perform a variety of moderately complex business planning, support, and project-related duties. Demonstrates an exceptional standard of quality and holds themselves accountable to achieving excellent results.

This role will sit onsite, likely in a hybrid capacity, at the location(s) listed in this posting.

The anticipated term of this engagement will be 12 months. This term could be extended based on company business needs. UX Lead II

The UX Lead II role acts as a key point of contact for product and UX partners, setting strategic experience direction that connects with overall product strategies.

Educational Requirements

• University (Degree) Preferred

Work Experience

Career Level

10IC

Overview

The Senior Director, AI Content Strategist leads the development and management of TIAA's internal artificial intelligence tools for content strategy.

TIAA's design office is redefining the future of retirement, building confidence and improving the lives of millions of Americans. Our mission is to foster a design-led culture and strengthen our craft capabilities, to unlock innovation through cohesive, end-to-end experiences. We bring dignity and empower accessibility to arm our participants with secure income to and through retirement.

In this role, you will lead our internal AI content strategy initiatives, developing robust frameworks and tools that transform how we create and manage content. You'll establish AI usage guidelines and best practices, build comprehensive prompt libraries, collaborate with development teams on tool capabilities, work cross-functionally to enhance AI systems, implement quality tracking mechanisms, and ultimately shape the future of TIAA's AI-powered content practices.

Job Summary

The Senior Director, AI Content Strategist CW plays a critical role in leading experiences that are connected across a complex ecosystem of user journeys. This role is a perfect fit for a leader with a strong and inclusive design POV. This leader will help ensure we use consistent, approachable, and brand-aligned content throughout our experiences. The leader will work with senior partners in design, product, and engineering on setting the strategy, prioritization, and delivery of content.

As an innovator of retirement messaging for one of America’s most storied and important financial services organization, you will have the chance to shape the future of retirement. If you are motivated by complex, purposeful, and engaging challenges, then we invite you to join us on our mission!

Responsibilities and Duties

Manage a content stream of work that partners with research, design, legal and compliance, product management, and engineering teams to establish modern, best practices for incorporating AI into our content workflows.

Execute the mission for the team with a radically user-centric and iterative mindset.

See the big picture so you can define and advocate for an ambitious content AI vision. Create and execute plans that deliver this vision in a scalable way, taking agentic AI into account.

Advocate for human-centered design, communicating ideas and concepts clearly to audiences of all levels of understanding and seniority.

Be a writer, bringing a maker mindset so teams can iterate and experiment collaboratively to challenge the status quo, inspire new thinking, and improve processes for creating future-forward product experiences.

Model shared ownership through thoughts, actions, and behaviors. Get things done, raising the bar for performance, and taking accountability for your own actions.

Educational Requirements

University (Degree) Preferred

Work Experience

8+ Years Required; 10+ Years Preferred

Preferred Experience & Qualifications

10+ years of content strategy, management, and UX writing experience

Leadership roles in building and managing AI tools for content teams, including developing usage guidelines, principles, and best practices

Strong and demonstrated background in content management in an Agile delivery model and a track record of shipping high impact outcomes in a fast-moving and changing environment

Experience creating and managing prompt libraries and establishing AI quality tracking systems

Demonstrated working knowledge of or practice in Figma

Successful track record of creative problem-solving across cross-functional partners to drive best-in-class thinking from all parts of the organization while leading all phases of the content workstreams

Demonstrated experience contributing to AI governance frameworks and best practices with an openness to partner and collaborate with various stakeholders across the enterprise

Start Date : 09-Sep-2025End Date : 15-Sep-2026Travel Required : Yes

Anticipated Posting End Date :

2025-09-04Base Pay Range : $83.99 / hr - $114.43 / hr

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.

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Equal Opportunity

We are an Equal Opportunity Employer. TIAA does not discriminate against any candidate or employee on the basis of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.

Our full EEO & Non-Discrimination statement is on our careers home page, and you can read more about your rights and view government notices here.