Principal Product Designer, VOC New York City

Via is a global leader in smart transportation, using technology to revolutionize mobility worldwide. Our impact ranges from transforming individual daily commutes to reducing humanity's collective environmental footprint—we're driven by ambitious goals. This is an opportunity to join a core team that's reshaping how mobility operates.

We are looking for a

Senior Product Designer

who can think strategically and excel in design implementation with a passion for craft and thrives on transforming complexity into intuitive experiences.

In this role, you’ll collaborate with top talent as part of our operator experiences team (VOC). You’ll play a key role in our company’s mission, working on our core product that directly impacts Via’s users around the world. We’re not just designing apps; we're reshaping the way people experience transportation in their everyday lives.

What you'll do :

Lead the design process for significant product areas, spanning from initial concept to final implementation. Conduct user research, usability testing and work with analysts to gather insights that inform design decisions.

Craft every detail of new product features, from idea to UX to pixel-perfect execution.

Proactively identifies areas for improvement, effectively manages tradeoffs, and consistently delivers exceptional designs.

Promote product discovery and ideation.

Create new patterns that are intuitive, practical, and convergent. Evolve our design system intentionally as we scale.

Work through the entire lifecycle of the project and collaborate closely with product managers, analysts, engineers, and other stakeholders.

What we are looking for :

5 + years of experience in digital product design, with a strong portfolio showcasing your expertise in leading design projects from concept to launch.

Bachelor’s or Master’s degree in Design, HCI, or a related field, or equivalent practical experience.

Excellent communication and presentation skills, capable of articulating design decisions and rationale clearly.

Craftsmanship - You have a high bar for craft and quality in your work.

Experienced in working with complex systems and possesses a systems thinking mindset.

Proficient with Figma, and high-fidelity prototyping tool.

Experience in motion and interaction design (advantage).

Can-do approach, great social skills, and a team player who can thrive in a fast-paced environment.

Able to take ownership, work independently & be accountable for your work.

Passionate about the option to help shape and improve the future of smart transportation.

Compensation and Benefits

Final salary will be determined by the candidate’s experience, knowledge, and skills. Salary reflected does not include equity or variable pay, where applicable.

Salary Range : $120,000-$170,000.

We are proud to offer a generous and comprehensive benefits package, including free medical plans and 401K matching.

We’re Via, and we build technology that changes the way the world moves. We’re driven by a simple mission : to create modern and efficient public transportation systems that provide far greater access to jobs, healthcare, and education. With our best in class suite of products, we make transit thrive.

If you’re excited to be at the forefront of modernizing the future of transportation, are up for solving tough problems, and willing to become / already are a transit nerd, we are the place for you. Even if your past experience doesn’t align perfectly with every qualification in the job description for this role, we encourage you to apply. You may be just the right candidate for this or other opportunities.

Ready to join the ride?

Via is an equal opportunity employer.

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As set forth in Via’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

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