Marketing Specialist

If you have an interest in being part of one of the fastest growing industries in the nation in you may consider wanting to work for Trulieve! If you have a desire to help others in need through your efforts, this may be the role for you!

At Trulieve, we strive to bring our patients the relief they need in a product they can trust. Our plants are hand-grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn.

Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer.

Our specially trained staff works hand-in-hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need.

To learn more about our company, please visit our website;

https : / / www.trulieve.com

Requisition ID :   16969

Remote Work Available :  Yes

Marketing Specialist

Reports to :   Marketing Communications Manager

Location :  Remote

Department :  Marketing

FLSA Status :  Exempt

ROLE SUMMARY :

The Trulieve Marketing Specialist will be responsible for assisting the state Marketing Manager in building out the state promotional calendars and collaborating with brand marketing, procurement, and external brand partners on brand initiatives and product launches. This position works closely with a range of partners, including but not limited to, digital marketing, procurement, brand partners, creative, production and retail. The candidate will have an entrepreneurial spirit and an ability to work in a fast-paced, results-driven environment. This role understands products, customers, and the cannabis industry. This position will also assist the state manager in developing focused strategies in collaboration with organizational stakeholders across functions. The candidate must show proven ability to review and interpret key performance metrics to help create, execute, measure and report on promotional and product strategies that further the goals of the business.

KEY DUTIES AND RESPONSIBILITIES :

• Coordinate with retail marketing, brand marketing, production, allocations, and retail operations to launch new products, strain launches, key moments and brand refreshes.
• Assist state manager in building daily, weekly and monthly promotional calendar based on previous performance and key business needs; communicate with key departments to ensure successful execution of promotional campaigns.
• Analyze KPIs and customer data platform metrics to recommend promotional strategies that drive optimal engagement and in-store traffic; work closely with key stakeholders to provide recommendations to maximize results.
• Assist with securing of internal and external creative assets to ensure alignment of brand positioning and messaging strategy.
• Meet regularly with brand team and external partners to review performance.
• Collaborate with marketing and other cross-functional partners to ensure appropriate communication and retail support.
• Consistent review of competitor landscape including pricing and promotions.
• Assist and support marketing team with execution and deployment of activations and events
• Collaborates with leadership, marketing team, production, retail and compliance.
• Comply with all security policies / procedures.
• Assist in the planning and execution of comprehensive promotional strategies for all key revenue driving Holidays (including but not limited to : 420,710,12 Days of Cannabis, etc.).
• Conduct post-campaign evaluations and ROI analysis; report and share results and recommendations with sales team and marketing teams; pivot strategy to align with findings.
• Successfully prioritize and manage multiple projects simultaneously while meeting deadlines and budgets.
• Represent the Trulieve brand in the most positive and compassionate way.

SKILLS AND QUALIFICATIONS :

ADDITIONAL MINIMUM QUALIFICATIONS :

PHYSICAL REQUIREMENTS :

WORK SCHEDULE :

Must be able to move intermittently throughout the workday. Must be able to see and hear or use prosthetics that will enable these senses to function adequately to ensure requirements of this position can be fully met. Due to the nature of our business, it is advocated that when representing Trulieve that our professionalism meets the needs of the customer base that we respectively serve. To uniformly align with the organization, an individual must be able to provide a level of communication that aligns respectively with the diversification of our patients which may exhibit opportunities to assess the situation and apply meaningful service. In addition, must be able to quickly identify and insert additional support where needed to deescalate situations without compromising Trulieve’s objective in serving our patient base with excellent customer service.

Equal Opportunity Employer Trulieve Supports a Drug Free Workplace

Salary will be commensurate with experience.   A comprehensive benefits package including paid time off is offered with this position. This position will work an average of 40 hours per week and will be available “after hours” if an emergency situation should arise.

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.