Marketing Analyst

JOB DESCRIPTION :

Join our amazing family of professionals at Sigma! We believe in truly taking care of our associates to ensure they feel empowered to be their best selves at work. You are not just applying for a job; this is the start of a new career with a fast-growing, innovative global food organization. Ready for your next opportunity? Come join our table!

POSITION SUMMARY :

Plan, implement, and communicate marketing programs for assigned brands / product categories; measure brand strategies, including but not limited to new product development, promotional campaigns, market research, reporting and analysis, pricing strategy, and B2C / B2B communications. Office location : City of Industry .

ESSENTIAL JOB FUNCTIONS :

• Develop and execute brand promotional and new product launch plans; measure the effectiveness of promotions and initiatives; record data, including but not limited to profitability analysis, payback, and ROI / ROAS analysis; track assigned brands and promotional advertising investments to ensure adherence to the monthly allocated budget.
• Execute and support the feasibility phase for new product development in collaboration with R&D, Innovation, Operations, and Supply Chain Teams.
• Coordinate social media and digital channels to engage targeted consumers; promote brand growth; act as a liaison across social, digital media channels, and external contacts, e.g., agencies, vendors, influencers, and talent.
• Present growth opportunities to management; communicate product quality concerns to operations, and handle marketing needs, e.g., support marketing and customer campaigns, existing and new product launches.
• Research category insights; analyze and follow market trends and competitive landscape; segment, target, and position brands for long-term growth.
• Provide metrics to the sales team, including but not limited to weekly and monthly scorecards; communicate with stakeholders and coordinate needs for qualitative and quantitative research; coordinate sampling, concept testing, and sensory analysis panels.
• Coordinate development of marketing materials, packaging design, and sales collateral between corporate marketing, third-party vendors, sales, and trade marketing; follow up on quality of materials
• Produce consistent brand image throughout all product lines, promotional materials, events, and all above-the-line brand communications.
• Create and implement growth strategies; plan, create, and propose business growth for annual planning.
• Other duties as assigned.

MINIMUM QUALIFICATIONS :

Preferred Qualifications

KNOWLEDGE, SKILLS, and ABILITIES (KSAs)

PHYSICAL REQUIREMENTS :

Usual at-home and in-office environment with frequent sitting, walking, and standing, and occasional climbing, stooping, kneeling, crouching, crawling, and balancing. Frequent use of eye, hand, and finger coordination enables the use of office machinery. Oral and auditory capacity enabling interpersonal communication as well as communication through automated devices such as the telephone, laptop computer keyboard / mouse, display screens, and remote video conferencing.

COMPENSATION :

BENEFITS :

EQUAL OPPORTUNITY EMPLOYER :

Sigma provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and / or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Sigma complies with applicable federal, state, and local laws, including fair employment practices and equal employment opportunity when conducting recruiting and hiring, governing non-discrimination in employment in every location in which the company has facilities.